Never underestimate how important it is to add some fun into your content. Entertainment pieces can serve a functional purpose (like teaching people something), but most of the time they should just be entertaining. Think of ways to engage your audience that don’t specifically relate to useful information. For example, I love doing pieces about cheat meals, because I love food. These pieces aren’t useful. They’re just fun and help lighten up the rest of the content online; you don’t have to be serious all the time.

In fitness it isn’t difficult to find people with opinions that differ from yours. People are very passionate about health and many people consider themselves to be experts in everything. You can take advantage of this by creating articles that take a stand on a “hot topic.” You must be willing to deal with haters, as there will be many of those. However, these pieces will plant you firmly on a side and speak to your true followers if they are written correctly.