Landscapes are a quick and easy way to showcase your business. This could be a picture from your local area (informing potential customers that you’re in the neighborhood) or of a destination that relates to your business travels. You could also do vacation pictures that indirectly “humble brag” about the success of your business, just don’t overdo it on these.
Unless you have some truly interesting news about your company, news pieces are rarely very successful or popular. They simply inform people about the happenings of your company (e.g. new facilities or trainers, the development of new products, or industry partnerships.
Never underestimate how important it is to add some fun into your content. Entertainment pieces can serve a functional purpose (like teaching people something), but most of the time they should just be entertaining. Think of ways to engage your audience that don’t specifically relate to useful information. For example, I love doing pieces about cheat meals, because I love food. These pieces aren’t useful. They’re just fun and help lighten up the rest of the content online; you don’t have to be serious all the time.
Motivational graphics are easy to create, get tons of hits, and will give your audience an insight into you and your brand. They aren’t good for SEO, but they work well with every other platform.
In fitness it isn’t difficult to find people with opinions that differ from yours. People are very passionate about health and many people consider themselves to be experts in everything. You can take advantage of this by creating articles that take a stand on a “hot topic.” You must be willing to deal with haters, as there will be many of those. However, these pieces will plant you firmly on a side and speak to your true followers if they are written correctly.
Including numbers in your content is an excellent way to get both SEO and viral traffic. This could be a list of exercises (e.g. Top 5 Core Exercises), workouts (e.g. Top 3 Workout Sets for Conditioning), or techniques (e.g. The #1 Implement for Core Strength).