AI is the Biggest Thing to Happen to Marketing Since the Internet
If you’re over 35, you were around when the internet took over the world. Sounds dramatic, but think of your life before the internet, and think of it after. How did you find out how to get somewhere? How did you choose where to eat? How many pictures did you take on vacation? How did […]
How to Be an AI-Oracle
What is going to happen with AI? Will it take over the world? Can it do EVERYTHING better than humans eventually? Predicting what will happen with AI is a touchy subject… For many, the thought of intelligent machines helping to make our lives easier died when Alexa came out. It taught us that, no, this […]
What Will AI Do to Search (SEO)?
Many people fail to comprehend the impact that ChatGPT (or whatever AI-driven solution) will have on your ability to search and consume content. We have been trained to accept many unsatisfactory experiences online since the internet really got moving. You’ve been trained that it takes several searches to find an answer that relates to your […]
Licensing is the Next Goldmine of Content Marketing & Branding
Why would you want to license every piece of content you create? Unless you want unauthorized use of your content to power AI-products, you’re going to have to.
What Does AI Mean for Websites?
If the internet was a physical space like a city, websites would be the buildings. Big companies like Google, YouTube, and Amazon would be the skyscrapers in the distance, while a small company website is a quaint house in the suburbs. Now picture a modern city with no over-site. No regulations, no city guidelines, no […]
How Will AI Impact Content Creation?
If search marketing is going to significantly change, possibly reducing the organic traffic generation potential of search engines (Google, Bing, Baidu, Yahoo, etc.), what will that mean for content? Will there be any value in creating content beyond basic brand and product information? Should you be waiting until a machine can make everything else for […]