By Mark de Grasse
April 28, 2021
April 28, 2021
A Content Series is similar to a short-form TV Series… it’s a set of individual pieces of content that have a connected, centralized theme delivered in a logical order.
The purpose of a Content Series is to test a central message/theme to compare to other Content Series to find out which delivers better results. If successful, the series can be continued indefinitely, or spin-offs of similar content can be created.
Just like other concepts included in Content Development Theory, the goal is to test, assess, and continue or discard. Every piece of content has a connection to both the brand and/or Campaign Message.
I was watching a video about a guy questioning whether you MUST wake up early to be successful and it got me thinking… why do I wake up so early?
He was also questioning all of the advice you’ve probably heard a thousand times from a million different “motivational speakers” concerning success and happiness. These included:
When it comes to financial success (the word “success” is too broad and abstract to really analyze), there are plenty of miserable, unhealthy assholes… so why are we fed the same “do this and you’ll be more successful” lines all of the time?
I can’t answer that for most of the questions, but I can explain my thoughts behind the “wake-up early” directive. I personally wake up before 5am most days of the week (even if I don’t get up and work, I still wake up at that time almost every day now).
When I get up, I create a delicious smoothie containing dragon fruit, cbd, chia seeds, hemp protein, spirulina, and matcha… then I meditate for at least 20 minutes while chanting my personal mantra and wishing positivity and good feelings to the trees and animals of the earth (and beyond)… then I run 5 miles barefoot to my local national park where I dive naked into a cold natural spring (it’s about 50 degrees or below) at which point I intentionally hyperventilate for 30 seconds followed by more meditating in the cool shallows of a pond, followed by a 5 mile run back home. Then I work.
Does any of that sound realistic to you?
While I might do some of that (I’ll let you guess which), it’s only on days when I DON’T WORK. All this crap takes two things I don’t have on work-days… time and energy.
I only wake up early to work because I literally HAVE TO. It’s the only way I can work enough to make a dent in my project list. The early wake up time could be avoided if I didn’t have a wife and kids, but I do, and I want to spend time with them so I need to work while they’re sleeping.
The math is pretty simple if you think about it. If I wake up early 5 days a week and get an additional 3-4 hours of work accomplished, I just added 15-20 hours on to a 40 hour work week without impacting my “interaction” time at all.
I think it’s that simple. My dad did it and my father-in-law still does it (these are two guys I consider very successful and admire)… and neither one is into reading “success tips” at all.
I think everything really boils down to energy and time. You only have so much of both and they’re easy to waste and/or mismanage. Sure, working out could energize your capacity for work, but it could also take away from your ability to stay awake and work (how much energy does it actually take to sit at a computer, anyways?).
If you want to pack a ton of beneficial nutrition into a single drink, this is it! If you want something delicious, this is NOT it. Either way, my tea recipe helped me have one of my most allergy and illness-free years ever.
I did it! I made it 365 without drinking. Here’s a few quick tips concerning how I did it and what the results have been.
While every social media platform has strengths and weaknesses, I’ve found that the following five hold the most potential in the fitness industry. The importance of each will vary based on the types of content you create, but in general, their importance goes in the following order: Facebook, Instagram, YouTube, Twitter, and Pinterest.
Most people think that graphic design is too challenging to figure out (if you don’t, you probably haven’t tried to make something look cool before). The truth is, it is complicated, but all of the work has already been done for you in most circumstances. That’s the beauty of the internet; you get access to some of the most talented people on the planet, and if you know how to do things right, it won’t cost you much to use them!
You can buy templates or hire professionals to do almost everything you need done. With just a few simple tools and an excellent teacher (me), you can make your brand look extremely professionals for little to no cost.
What you need to do in the first place is make a conscious effort to choose your direction and stick with it. Just like we’re going to be combining all of our different efforts into one cohesive plan, the same thing needs to be done for your style.
When I say “style,” I’m talking about a unified look for all of the different materials that people see, including:
In order to keep your style consistent, here are the different aspects you need to choose:
You need to have one or two colors that you use consistently on graphics. Don’t confuse consistency with “everywhere”. You should not be using your primary colors as backgrounds on anything (backgrounds are covered in the Secondary Color category). Think of your primary color as the best representation of your brand; what does it say about you the instant people see it? This color is usually bold and should be incorporated into your logo somehow.
Secondary Colors are going to be used for accents and backgrounds. This is not going to be bold and distinctive like your Primary Color; instead, it should complement the Primary Color and enhance it.
The Feel of your branding is an important consideration, especially when it comes to attracting new customers. You’ve probably heard this quote a thousand times:
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ~Maya Angelou
This is absolutely true when it comes to your marketing. If people feel nothing when they look at your presentation style, that’s a problem. You need your target audience to feel the right way about your brand.
The “Feel” should be something abstract and descriptive. Examples would be:
Font is fairly easy, especially if you simply follow the font used in your logo or as a default setting on your website. Whatever you do, keep it consistent throughout the different materials. Everything should be reinforcing everything else.
Support Elements make designing much more consistent. These are simply design elements that you will use throughout your graphics. It could be a chain link fence, smoke, fire, geometric shapes, grunge elements, stone, cement, metal, etc.
Every marketing plan talks about “target markets,” and for good reason! Your target market will determine how your company looks, what content you create, what services you offer, and what products you promote. If you don’t know this essential piece of information, then you are making the mistake that 99% of business owners make: you are targeting everyone.
Here I discuss the 5 reasons I decided to give up alcohol for 2019… and no, it’s not because I was hungover on January 1st.
I consider 35 to be a significant age. I’ve now done some things, accomplished some things, and seriously f-ed up some things as well. For that reason, I now feel qualified to make this list. Here are the 5 biggest mistakes I’ve made in my life (so far).
I turned 34 years old today. Now that I’m officially in my mid-30’s I’ve reached a unique and important point in my life. Here are my plans to have the best year ever.
Do you want to promote your business to your personal network, but feel guilty about it? Don’t! Just stop trying to promote yourself (and your business) and promote useful information instead. Here’s a 3 step process to make that happen.