Author: markdegrasse

Mark de Grasse is the owner of MegaMad Industries. Mark gets small businesses online for the first time and teaches them how to keep growing with or without his help. Mark's services and online training methods have resulted in millions of dollars in sales for small businesses. His objective is to get small fitness businesses online and making money using his Online Brand Development Packages.

A Formula for the Perfect Content Mix

Mark de Grasse Content Strategy

By Mark de Grasse

April 28, 2021

A good content strategy features more than one type of content. A proper mix of long-form written, video, audio, and interactive content is needed.

Types of Content

The Content Mix Formula is intended to give you a basic starting point for your next content marketing campaign. The mix depends on the type of media you’re able to generate.

Content Mix Formula

The Content Mix Formula is intended to give you a basic starting point for your next content marketing campaign. The mix depends on the type of media you’re able to generate.

The Content Series: The Best Way to Create & Evaluate Content

A Content Series is similar to a short-form TV Series… it’s a set of individual pieces of content that have a connected, centralized theme delivered in a logical order.

The purpose of a Content Series is to test a central message/theme to compare to other Content Series to find out which delivers better results. If successful, the series can be continued indefinitely, or spin-offs of similar content can be created.

Just like other concepts included in Content Development Theory, the goal is to test, assess, and continue or discard. Every piece of content has a connection to both the brand and/or Campaign Message.

Do you have to wake up at 5am to be successful

Do You HAVE TO Wake Up at 5am to Be Successful?

I was watching a video about a guy questioning whether you MUST wake up early to be successful and it got me thinking… why do I wake up so early?

He was also questioning all of the advice you’ve probably heard a thousand times from a million different “motivational speakers” concerning success and happiness. These included:

  • Do I need to meditate?
  • Do I need to workout constantly?
  • Do I need to watch my diet all of the time?
  • Do I need to constantly self-reflect?
  • Do I need to expose my feelings about every issue?
  • Do I need to connect with everyone?
  • Do I need to have a positive view of the world/future/etc?

When it comes to financial success (the word “success” is too broad and abstract to really analyze), there are plenty of miserable, unhealthy assholes… so why are we fed the same “do this and you’ll be more successful” lines all of the time?

I can’t answer that for most of the questions, but I can explain my thoughts behind the “wake-up early” directive. I personally wake up before 5am most days of the week (even if I don’t get up and work, I still wake up at that time almost every day now).

My 5am Wake-Up Routine

When I get up, I create a delicious smoothie containing dragon fruit, cbd, chia seeds, hemp protein, spirulina, and matcha… then I meditate for at least 20 minutes while chanting my personal mantra and wishing positivity and good feelings to the trees and animals of the earth (and beyond)… then I run 5 miles barefoot to my local national park where I dive naked into a cold natural spring (it’s about 50 degrees or below) at which point I intentionally hyperventilate for 30 seconds followed by more meditating in the cool shallows of a pond, followed by a 5 mile run back home. Then I work.

Does any of that sound realistic to you?

While I might do some of that (I’ll let you guess which), it’s only on days when I DON’T WORK. All this crap takes two things I don’t have on work-days… time and energy.

I only wake up early to work because I literally HAVE TO. It’s the only way I can work enough to make a dent in my project list. The early wake up time could be avoided if I didn’t have a wife and kids, but I do, and I want to spend time with them so I need to work while they’re sleeping.

The math is pretty simple if you think about it. If I wake up early 5 days a week and get an additional 3-4 hours of work accomplished, I just added 15-20 hours on to a 40 hour work week without impacting my “interaction” time at all.

WAKE UP EARLY = MORE TIME TO WORK

I think it’s that simple. My dad did it and my father-in-law still does it (these are two guys I consider very successful and admire)… and neither one is into reading “success tips” at all.

I think everything really boils down to energy and time. You only have so much of both and they’re easy to waste and/or mismanage. Sure, working out could energize your capacity for work, but it could also take away from your ability to stay awake and work (how much energy does it actually take to sit at a computer, anyways?).

How Does Your Graphic Design Reflect Your Brand?

Most people think that graphic design is too challenging to figure out (if you don’t, you probably haven’t tried to make something look cool before). The truth is, it is complicated, but all of the work has already been done for you in most circumstances. That’s the beauty of the internet; you get access to some of the most talented people on the planet, and if you know how to do things right, it won’t cost you much to use them!

You can buy templates or hire professionals to do almost everything you need done. With just a few simple tools and an excellent teacher (me), you can make your brand look extremely professionals for little to no cost.

What you need to do in the first place is make a conscious effort to choose your direction and stick with it. Just like we’re going to be combining all of our different efforts into one cohesive plan, the same thing needs to be done for your style.

When I say “style,” I’m talking about a unified look for all of the different materials that people see, including:

  • Your Logo
  • Your Website
  • Your Business Card
  • Your Social Media Graphics
  • Your Stationery
  • Your Flyers
  • Your Signage
  • Your Banners
  • Your Watermark (needs to go on everything)
  • Your Photography
  • Your Videos

In order to keep your style consistent, here are the different aspects you need to choose:

  • Primary Color(s)
  • Secondary Colors
  • Feel
  • Font
  • Support Elements

PRIMARY COLOR(S)

You need to have one or two colors that you use consistently on graphics. Don’t confuse consistency with “everywhere”. You should not be using your primary colors as backgrounds on anything (backgrounds are covered in the Secondary Color category). Think of your primary color as the best representation of your brand; what does it say about you the instant people see it? This color is usually bold and should be incorporated into your logo somehow.

SECONDARY COLORS

Secondary Colors are going to be used for accents and backgrounds. This is not going to be bold and distinctive like your Primary Color; instead, it should complement the Primary Color and enhance it.

FEEL

The Feel of your branding is an important consideration, especially when it comes to attracting new customers. You’ve probably heard this quote a thousand times:

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ~Maya Angelou

This is absolutely true when it comes to your marketing. If people feel nothing when they look at your presentation style, that’s a problem. You need your target audience to feel the right way about your brand.

The “Feel” should be something abstract and descriptive. Examples would be:

  • Corporate
  • Industrial
  • Elemental
  • Grungy
  • Organic
  • Earthy
  • Heavy
  • Apocalyptic
  • Colorful
  • Grave
  • Lively
  • Militant
  • Flowing
  • Hip
  • Bouncy

FONT

Font is fairly easy, especially if you simply follow the font used in your logo or as a default setting on your website. Whatever you do, keep it consistent throughout the different materials. Everything should be reinforcing everything else.

SUPPORT ELEMENTS

Support Elements make designing much more consistent. These are simply design elements that you will use throughout your graphics. It could be a chain link fence, smoke, fire, geometric shapes, grunge elements, stone, cement, metal, etc.

What is a Target Market?

Every marketing plan talks about “target markets,” and for good reason! Your target market will determine how your company looks, what content you create, what services you offer, and what products you promote. If you don’t know this essential piece of information, then you are making the mistake that 99% of business owners make: you are targeting everyone.

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