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Author: markdegrasse

Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark de Grasse is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.

Personal Photoshoot Guide | ChatGPT Prompt

Do you need a professional photoshoot for your personal brand, but have no idea where to start? Use this prompt to create a quick summary, location, wardrobe, and scene for your next shoot.


PROMPT SPECS

Purpose: Create a photoshoot summary to simplify the process of generating pictures for the purpose of personal branding on your website, social media, marketing materials, etc.

AI Platform: ChatGPT

Source: Mark de Grasse

See It In Action: ChatGPT Chat Link


INSTRUCTIONS

Copy and paste each prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT

PROMPT 1: 

You are a professional photographer and personal brand builder. Here is your next client's information:

INDUSTRY: [INSERT INDUSTRY]
LOCATION: [INSERT LOCATION]
BRAND FEEL: [INSERT BRAND TERMS]
GENDER: [INSERT GENDER OR N/A]
FAVORITE COLORS: [INSERT FAVORITE COLOR(S))
PHOTOS NEED FOR: [INSERT PHOTO USES]

Based on the information above, provide the following information about the photo shoot:

Photoshoot Summary: Create a short summary of the photo shoot, including objectives and potential results.

Location: Suggest 3-5 potential locations to highlight the subject's profession, visual preferences, and personal information.

Wardrobe: Suggest 3-5 wardrobe choices based on the client's information and the need to appeal to other professionals in the space.

Scenes: Describe 3-5 photo scenes that could be used to make the photo shoot more interesting and useful.

10 Essential Tips for Managing Your First Personal Brand Photoshoot

Every business professional looking to build or enhance their personal brand should consider investing in a professional photoshoot. It’s an affordable, efficient way to create a strong visual presence for your brand. A well-executed photoshoot can provide a wealth of high-quality images for your website, social media, and marketing materials, setting you apart in the competitive business landscape.

I recently did a photo shoot with my co-worker Cameron Miller. We got hundreds of photos and over 20+ extremely useful shots that I’m already using in a variety of media (you’ll see them if you follow me social media). The best thing about them is we only spent one hour shoot!

Check out how these turned out:

Here are 10 key tips to manage your first personal brand photoshoot successfully:

#1 – Gather Inspiration from Diverse Sources

Start by collecting examples of photos that resonate with your brand’s image. Look beyond typical business settings; explore different genres like fashion, lifestyle, and even artistic photography for inspiration. Pay attention to elements like lighting, composition, and mood in these photos, and select a few favorites to discuss with your photographer.

#2 – Prepare a Detailed Shot List

Avoid a haphazard approach by planning every photo you need. Think about the various aspects of your brand and the different platforms where the photos will be used. Whether it’s for your LinkedIn profile, your website’s about page, or marketing materials, having a clear list ensures you cover all necessary shots.

#3 – Bring Multiple Outfits

To maximize the output of your photoshoot, bring various outfits. Changing your attire can significantly alter the feel of the photos, providing a diverse range of images for different purposes.

#4 – Choose a Versatile Location

Select a location that offers a variety of backdrops. This could be a modern office space, a cozy café, urban streets, or even a serene park. Different settings can help in creating a range of photos that cater to various aspects of your personal brand.

#5 – Stay Flexible & Adaptive

Be prepared to seize spontaneous photo opportunities. Unexpected moments, lighting conditions, or backgrounds can lead to some of the most impactful images.

#6 – Select the Right Photographer

Research and choose a photographer whose style aligns with your vision. Utilize platforms like Thumbtack to find photographers and carefully review their portfolios. Ensure they have experience in capturing the essence of a personal brand.

#7 – Balance Candid & Posed Shots

Include both candid shots that capture you in action, perhaps during a meeting or giving a presentation, and posed shots that convey your professional persona. Candid shots add authenticity, while posed shots ensure you have some classic, professional images.

#8 – Direct the Photoshoot Actively

While photographers bring their expertise, your guidance is crucial to get the shots that truly represent your brand. Be clear about your expectations and don’t hesitate to provide feedback during the shoot.

#9 – Obtain the Raw Images

Always ask for the raw, unedited photos. These files give you flexibility for future editing and usage across various platforms and contexts.

#10 – Bring Someone You Trust

Having a colleague or a friend who understands your brand can be invaluable. They can provide feedback on your appearance, suggest adjustments, and assist with logistics during the shoot.

Remember, a personal brand photoshoot is a key step in defining and conveying your professional identity. Approach it with preparation and creativity to make the most of the opportunity.


Need some help? Use this quick ChatGPT prompt to generate a photo shoot guide to help you plan and manage your first one! Click Here


Podcast Commercial Script Generation | ChatGPT Prompt

Need to create some ads for your podcast? This prompt will provide you with scripts using 4 popular podcast commercial outlines.


PROMPT SPECS

Purpose: Podcast Commercial Script Generation

AI Platform: ChatGPT

Source: Mark de Grasse

Related Article: How to Write Your Next Podcast Commercial


INSTRUCTIONS

Copy and paste each prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.

If you don’t have a Brand Voice, Click Here.


PROMPT

PROMPT 1: 

Create a script for a podcast commercial. Here are the promotional details:

Product/Service Name: [ENTER PRODUCT/SERVICE NAME]
Primary Selling Features: [ENTER UP TO 5 SELLING POINTS]
Brand Voice: [ENTER BRAND VOICE STATEMENT OR SUMMARIZE BRAND VOICE]
Commercial Duration: [ENTER COMMERCIAL TIME IN SECONDS]

Create 4 different scripts using the outlines below:

Script Outline 1: Storytelling Approach

1) Introduction: Greet the audience and mention the podcast sponsor.
2) Transition: Transition with a brief teaser related to the product.
3) Narrative: Share a relatable or entertaining story related to the product or brand.
4) Recommendation: Express personal endorsement and recommend trying the product.
5) Call-to-Action: Encourage listeners to take action and provide the necessary details.

Script Outline 2: Interview/Testimonial Style:

1) Introduction: Greet the audience and acknowledge the podcast sponsor.
2) Transition: Transition smoothly with a teaser about an upcoming interview or testimonial.
3) Interview/Testimonial: Play a pre-recorded interview or testimonial from a satisfied customer or expert.
4) Call-to-Action: Direct listeners to the sponsor's website or offer details.
4) Closing: Express gratitude for the sponsor's support and tease upcoming podcast content.

Script Outline 3: Problem-Solution Scenario:

1) Introduction: Greet the audience and introduce the sponsor.
2) Transition: Transition by posing a common problem related to the product.
3) Solution Presentation: Present the sponsor's product as the ideal solution to the mentioned problem.
4) Call-to-Action: Encourage listeners to visit the website or use a promo code for a special offer.
5) Closing: Thank the sponsor and reinforce the product's benefits.

Script Outline 4: Humorous Approach:

1) Introduction: Greet the audience in a light-hearted manner and mention the sponsor.
2) Transition: Transition with a humorous comment or anecdote.
3) Comic Presentation: Present the sponsor's product in a funny or entertaining way.
4) Call-to-Action: Inject humor into the call-to-action, encouraging listeners to act in a playful manner.
5) Closing: Thank the sponsor for their support and maintain the playful tone.

How to Write Your Next Podcast Commercial

Believe it or not, the point of podcasting is NOT podcasting, it’s selling stuff.

Like all content marketing methods, podcasting needs to be connected to the thing you’re ultimately trying to achieve, which more traffic and sales! Sounds obvious, but it’s an easy point to miss.

So, how do you incorporate commercials into your podcast? You start by getting the content. The following are four simple commercial outlines.

If this STILL seems like too much work, try the “Podcast Commercial Prompt” and let AI do the heavy lifting for you (always be sure to EDIT what it produces, AI isn’t magic).

4 Podcast Commercial Outlines

Storytelling Approach

  1. Introduction: Greet the audience and mention the podcast sponsor.
  2. Transition: Transition with a brief teaser related to the product.
  3. Narrative: Share a relatable or entertaining story related to the product or brand.
  4. Recommendation: Express personal endorsement and recommend trying the product.
  5. Call-to-Action: Encourage listeners to take action and provide the necessary details.

Interview/Testimonial Style:

  1. Introduction: Greet the audience and acknowledge the podcast sponsor.
  2. Transition: Transition smoothly with a teaser about an upcoming interview or testimonial.
  3. Interview/Testimonial: Play a pre-recorded interview or testimonial from a satisfied customer or expert.
  4. Call-to-Action: Direct listeners to the sponsor’s website or offer details.
  5. Closing: Express gratitude for the sponsor’s support and tease upcoming podcast content.

Problem-Solution Scenario:

  1. Introduction: Greet the audience and introduce the sponsor.
  2. Transition: Transition by posing a common problem related to the product.
  3. Solution Presentation: Present the sponsor’s product as the ideal solution to the mentioned problem.
  4. Call-to-Action: Encourage listeners to visit the website or use a promo code for a special offer.
  5. Closing: Thank the sponsor and reinforce the product’s benefits.

Humorous Approach:

  1. Introduction: Greet the audience in a light-hearted manner and mention the sponsor.
  2. Transition: Transition with a humorous comment or anecdote.
  3. Comic Presentation: Present the sponsor’s product in a funny or entertaining way.
  4. Call-to-Action: Inject humor into the call-to-action, encouraging listeners to act in a playful manner.
  5. Closing: Thank the sponsor for their support and maintain the playful tone.

If this STILL seems like too much work, try the “Podcast Commercial Prompt” and let AI do the heavy lifting for you (always be sure to EDIT what it produces, AI isn’t magic).


Sales Video Script Generation | ChatGPT Prompt

Need to create a sales video and you need a script? We have you covered! Fill out a few fields to create a dynamic, interesting, and effective sales video for your product or service.


PROMPT SPECS

Purpose: Sales Video Generation

AI Platform: ChatGPT

Source: Mark de Grasse

Further Information: ChatGPT Demo


INSTRUCTIONS

The following series of prompts will create a script for videos that can be used to create live videos or AI-generated videos using services like HeyGen.

Copy and paste each prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT

PROMPT 1: 

Create a script for a video needed to support a sales process (Prospecting, Follow-Up, Closing, Client Management) and/or improve the authority and influence of the sales person generating the video. Use the following specifications:

TITLE: [ENTER TITLE]
INDUSTRY: [ENTER YOUR INDUSTRY]
PRODUCT/SERVICE BEING SOLD: [ENTER PRODUCT/SERVICE]
CONTENT CATEGORY: [ENTER CONTENT CATEGORY]
CSJ STAGE(S): [ENTER CSJ STAGE]
SALES STAGE: [ENTER SALES STAGE]
ESTIMATED VIDEO LENGTH (minutes): [ENTER DESIRED TIME]

Use one of the two outlines provided below. Use the one that makes the most sense based on the inputs.

VIDEO OUTLINE 1:
Case Study:
This segment examines a real-world example where a particular challenge has been encountered by an entity such as an individual, company, or organization. The case study is selected for its educational value and the depth of learning it offers to the audience. It introduces the stakeholders involved, sets up the context, and provides a detailed backdrop, allowing viewers to fully grasp the complexity of the issue at hand.
Problem:
In this section, the problem within the case study is articulated and scrutinized. It aims to shed light on the specific difficulties that have arisen, the broader implications of the issue, and the consequent effects on those involved. The part of the video examines the barriers and constraints that initially hindered the resolution of the problem, paving the way for a discussion on the solution.
Solution:
This portion of the video reveals the resolution that was found for the problem identified. It describes the approach that was taken to tackle the issues previously mentioned, including any innovative tactics or strategies that were implemented. The solution is presented by explaining the thinking behind the selected approach and demonstrating how it was intended to achieve the objectives of the impacted entities.
Solution Step by Step:
This detailed segment is a step-by-step elucidation of the solution, intended to guide viewers through each stage of the implemented strategy. It covers everything from initial strategy formulation to the complete execution of the plan. This part offers a meticulous breakdown of each action taken, decision made, and methodology applied. It not only validates the effectiveness of the solution but also serves as an instructional guide for viewers who may seek to apply similar strategies in analogous situations.

VIDEO OUTLINE 2:
Hook:
This opening segment is crafted to immediately capture the audience's attention. It could be a provocative question, a startling fact, or a compelling teaser of what's to come. The hook is designed to pique curiosity and create a compelling reason for viewers to continue watching the rest of the video.
Introduction (presenter name, position, company):
Following the hook, the presenter is introduced to the audience. This brief introduction includes the presenter's name, their professional title, and the organization they represent. This section establishes the presenter's credibility and sets the context for the information that will be shared.
Summary:
In this part, the presenter gives a concise overview of what the video will cover. It provides viewers with a clear outline of the topics or steps that will be discussed, setting expectations for the content ahead and outlining the key takeaways the audience can anticipate.
Brief Step-by-Step:
This portion of the video breaks down the main content into digestible steps or stages. It’s a straightforward, easy-to-follow guide that walks the viewer through the process or concept being discussed, ensuring they have a clear understanding of how each part contributes to the whole.
Re-Summarization:
Here, the presenter goes over the content again in a summarized form, reinforcing the main points and steps covered in the video. This recap helps solidify the viewers’ understanding and retention of the information, ensuring that the key messages are clearly communicated.
Call To Action:
The final part of the video is the call to action (CTA), where the presenter encourages viewers to take the next step. This could involve visiting a website, signing up for a newsletter, downloading a resource, or any other action the video aims to inspire. The CTA is crucial for transforming viewer engagement into tangible outcomes.

Why HeyGen’s AI Translator is a Revolution in Communication

Last week I gave a presentation in Medellín, Colombia, and it started with this video:

My name is Mark de Grasse and I don’t speak Spanish.

In fact, that video you just watched was shot in English.

I’m sorry if I deceived you!

That video was created using HeyGen, an AI service that not only translates speech from one language to another, it translates your words AND voice, THEN it moves your my mouth to mimic the motions of speech in whatever language you want.


Want to translate a video using HeyGen for FREE? Click Here


And it does EVEN MORE than that! But let’s focus on translation for now.

HeyGen translated a video I shot in just a few minutes, and it demonstrates an enormous leap in our ability to not only communicate, but more importantly, to UNDERSTAND each other better.

It’s more than a translation, it’s the ability to connect with people in a way that has never been known before.

Did you know that 55-93% (depending on the study) of our language is non-verbal?

If you’re in marketing or sales, you SHOULD know that.

How much more emotion and influence can you convey with a phone call over a simple text message? With a zoom call over a phone call?

Let’s take it a step further than simple marketing messages and sales calls…

How much would your sales increase if everything your prospects and customers saw came directly from you?

All the product updates… all of the industry news… all of the useful details that will help them get the MOST out of the service or product you sold them?

HeyGen can help you accomplish that too! You can create an Instant Avatar and create as many videos as you want (in over 20 languages) by simply TYPING. No more dressing up for shoots or rearranging your entire office for proper lighting.

Just create your avatar, write a script with ChatGPT (Click Here for a free script-writing prompt), and you’re good to go!

Here’s a few video’s I’ve made recently in different languages:

Mark Speaks Dutch

Mark Speaks Portuguese

Mark Speaks German

Mark’s Instant Avatar Speaks English (I typed what I said)

Learn More

Interested in creating your own Instant Avatar and/or translating your video into over 20 languages? Click Here to learn more.

5 Ways AI is Supercharging the Sales Profession

Today, we’re diving headfirst into the exciting world of Artificial Intelligence (AI) and its transformative impact on the sales profession.

Strap in, because we’re about to explore five incredible ways AI is shaking things up, making sales more efficient, effective, and engaging than ever before.

Personalized Pitches that Hit the Bullseye

Remember the days when you’d receive generic sales pitches that left you wondering if the sender had any idea what you actually needed? Well, AI is here to bid those days farewell.

With its data-crunching superpowers, AI can analyze a treasure trove of customer information, from purchase history to online behavior. Armed with this knowledge, it crafts personalized pitches that resonate like your favorite song on the radio.

Imagine you’re a coffee aficionado, and AI magically knows that you’re all about that freshly ground aroma. It won’t offer you a discount on tea bags; instead, it’ll tempt you with the perfect espresso machine. It’s like having a salesperson who knows your tastes better than your best friend!

Here are a few tools that can be used to accomplish this task:

  • Lyne.ai: This tool offers sales personalization at scale for high volume senders. It can help increase reply rates by 300% by combining AI and email to send hyper-personalized cold emails at scale.
  • SmartWriter: This is a completely automated personalization platform that creates engaging, personalized cold emails. It can help automate the entire outreach process and is 40x faster and 6x cheaper than humans.
  • Drippi.ai: This is an AI-based tool that helps with personalized cold outreach messages and inbox management. It can automate the process of creating highly personalized messages.
  • Woodpecker: This is an AI email writing assistant that can help enhance cold email outreach. It can help with hyper-personalization and is available for all 3 products – Cold Email, Sales Assistant, and Agency at no extra cost.
  • Smart Copy by Unbounce (formerly Snazzy.ai): This tool can help generate actual emails using prompts from users. It can help with crafting better messaging that gets better results.

Supercharging Lead Generation

Gone are the days of manually sifting through an endless ocean of leads. AI’s lead generation tools are like personal assistants on hyperdrive.

They tirelessly scour the web, identifying potential leads and categorizing them based on criteria you set. This means more time for you to focus on what truly matters: building relationships and closing deals.

Here are a few tools that can be used to accomplish this task:

  • Lyne.ai: This tool combines the power of AI and email to send highly personalized emails at scale, improving deliverability and open rates and converting more leads and prospects.
  • SmartWriter: This is a completely automated personalization platform that creates engaging, personalized cold emails. It can help automate the entire outreach process and is 40x faster and 6x cheaper than humans.
  • Drippi.ai: This is an AI-based tool that helps with personalized cold outreach messages and inbox management. It can automate the process of creating highly personalized messages.
  • Leadzen.ai: This tool provides comprehensive and up-to-date information about prospects. It offers a bulk search feature that allows you to upload your database and obtain information about prospects.
  • Meet Alfred: This is a reliable AI-powered LinkedIn lead-generating tool that can help generate new leads through LinkedIn, Twitter, and cold email.
  • Seamless AI: This tool provides an AI writing outreach assistant to improve cold emails.
  • Warmer AI: This is an AI copywriter specifically designed to write personalized cold emails.
  • Albert AI: This tool uses AI to help businesses find and engage with potential customers.
  • LeadIQ: This tool helps sales teams find and verify contact information for potential leads.
  • ChatGPT: This tool uses AI to automate tasks and make lead generation easier.

The 24/7, Always-On Sales Sidekick

You know how inspiration for that killer sales pitch sometimes strikes at 3 a.m.? Well, AI doesn’t sleep. Chatbots and virtual assistants are available round the clock, answering customer inquiries and capturing leads, even while you’re catching Z’s.

They’re like your trusty sidekicks, ensuring no lead goes cold or question unanswered.

  • ChatGPT: This tool uses AI to automate tasks and make lead generation easier. It can help businesses capture leads and answer customer inquiries 24/7.
  • Seamless AI: This tool provides an AI writing outreach assistant to improve cold emails. It can help businesses capture leads and answer customer inquiries 24/7.
  • Warmer AI: This is an AI copywriter specifically designed to write personalized cold emails. It can help businesses capture leads and answer customer inquiries 24/7.
  • Meet Alfred: This is a reliable AI-powered LinkedIn lead-generating tool that can help generate new leads through LinkedIn, Twitter, and cold email. It can help businesses capture leads and answer customer inquiries 24/7.
  • Lyne.ai: This tool combines the power of AI and email to send highly personalized emails at scale, improving deliverability and open rates and converting more leads and prospects. It can help businesses capture leads and answer customer inquiries 24/7.
  • OutboundFlow.ai: This tool builds AI-powered, personalized cold email software to help sales reps reach leads and close deals faster. It can help businesses capture leads and answer customer inquiries 24/7.
  • Conversica: This tool provides AI-powered virtual assistants that can engage with leads and customers through natural, two-way email conversations. It can help businesses capture leads and answer customer inquiries 24/7.
  • Drift: This tool provides AI-powered chatbots that can engage with leads and customers in real-time, answering questions and capturing leads. It can help businesses capture leads and answer customer inquiries 24/7.

Price Optimization Wizardry

Pricing strategies can be trickier to navigate than a hedge maze, but fear not, for AI is here to guide the way. By analyzing market conditions, competitor pricing, and historical sales data, AI helps you find the sweet spot for your product or service pricing.

It’s like having a crystal ball that predicts the perfect price point to maximize profits.

  • Pricefx: This tool provides AI-powered pricing strategies that are trained on massive amounts of current and historical data to predict optimal future pricing. It can help businesses automate complex analysis of their pricing history and meet challenging pricing goals with efficiency.
  • Accenture: This tool provides AI-powered pricing solutions that can optimize and automate pricing processes and models to create a better customer experience. It can help businesses make informed pricing decisions that maximize profits and drive growth.
  • EY: This tool provides AI-powered pricing analytics that can help businesses make informed pricing decisions that maximize profits and drive growth. It can help businesses unlock new realms of pricing optimization and capitalize on untapped market opportunities.
  • Pricing Solutions: This tool provides AI-powered price optimization algorithms that can analyze real-time data to forecast demand, identify pricing trends, and adjust prices in real-time. It can help businesses identify optimal pricing for products or services at any given time.
  • Harvard Business Review: This tool provides insights on how AI can help companies set prices more ethically. It can help businesses consider what they’re selling, who they’re selling to, and how they’re selling their products, and consider the range of possible impacts.
  • PwC Belgium: This tool provides AI-powered pricing strategies that can help businesses adapt to new situations and solve problems more effectively. It can help businesses use data to steer strategic and commercial decisions and create an effective pricing strategy.

Sales Predictions Straight from the Crystal Ball

Imagine being able to predict which leads are most likely to convert into customers. AI can do just that. By crunching numbers and spotting patterns, it provides predictive lead scoring, helping you prioritize your efforts and focus on those opportunities with the highest conversion potential.

It’s like having a roadmap that tells you which leads are your “X” marks the spot.

  • Pecan AI: This tool provides predictive lead scoring using AI algorithms to evaluate and rank potential customers based on their likelihood to convert. It can help businesses prioritize their efforts and focus on those opportunities with the highest conversion potential.
  • Pricefx: This tool provides AI-powered pricing strategies that are trained on massive amounts of current and historical data to predict optimal future pricing. It can help businesses automate complex analysis of their pricing history and meet challenging pricing goals with efficiency.
  • Accenture: This tool provides AI-powered pricing solutions that can optimize and automate pricing processes and models to create a better customer experience. It can help businesses make informed pricing decisions that maximize profits and drive growth.
  • EY: This tool provides AI-powered pricing analytics that can help businesses make informed pricing decisions that maximize profits and drive growth. It can help businesses unlock new realms of pricing optimization and capitalize on untapped market opportunities.
  • Meet Alfred: This is a reliable AI-powered LinkedIn lead-generating tool that can help generate new leads through LinkedIn, Twitter, and cold email. It can help businesses predict which leads are most likely to convert into customers.
  • Lift AI: This tool provides AI-powered lead scoring that tracks and evaluates customer data each time they interact with a business. The AI scoring model uses this data to predict leads that are most likely to convert into sales or customers that will be more profitable.
  • Forwrd.ai: This tool provides AI-powered lead scoring that uses data to predict leads that are most likely to convert into sales or customers that will be more profitable. It can help businesses sort and rate leads and customers based on their past behavior with an organization.
  • Pathmonk: This tool provides predictive lead scoring using AI algorithms to evaluate and rank potential leads based on their likelihood to convert. It can help businesses connect with the prospects most likely to convert into loyal customers.

The sales profession is experiencing a thrilling transformation thanks to AI. It’s like having a team of dedicated, data-driven sales assistants who are always ready to lend a hand.

With AI’s personalized pitches, lead generation prowess, 24/7 availability, pricing insights, and predictive powers, your sales strategy is about to reach new heights.

So, embrace the AI revolution with open arms and a caffeinated spirit, because the sales profession is no longer just about transactions; it’s about building meaningful relationships and creating exceptional customer experiences. And AI, with its blend of knowledge and accessibility is your trusty sidekick on this remarkable journey. Happy selling!

Brand “Mood” Generator | ChatGPT Prompt

What mood best represents your brand? The mood of your brand can be used for both visual and written content, but which one fits your brand best? Use this quick prompt to find out!


PROMPT SPECS

Purpose: Branding

AI Platform: ChatGPT

Source: Mark de Grasse

Related Product/Service: Midjourney Prompt Generator

Further Information: ChatGPT Demo


INSTRUCTIONS

Replace any bracketed [ ] areas prior to copy and pasting the prompt into Chatgpt.

You can then use your “mood” to generate consistent images using Midjourney and the Midjourney Prompt Generator


PROMPT

PROMPT 1:

Review the following information and confirm your understanding of the company by replying …

Brand Essence

What three words best describe the feeling or mood you want your brand to convey?

[INPUT ANSWER]

Core Values and Purpose

What is your brand's mission, and how does it emotionally connect with your customer's values and beliefs?

[INPUT ANSWER]

Target Audience

Who is your ideal customer, and how do you want them to feel when they use your product or service?

[INPUT ANSWER]

Brand Personality

If your brand was a character in a story, what role would it play and how would it impact the audience emotionally?

[INPUT ANSWER]

Customer Journey

What is the most memorable emotion you want your customers to associate with their entire experience of your brand, from discovery to purchase and beyond?

[INPUT ANSWER]

PROMPT 2:

Based on the information provided, suggest 5 moods for the company using the following list of options:

Adventure
Amazement
Awe
Calmness
Confidence
Contemplation
Danger
Elegance
Empathy
Excitement
Hope
Humor
Intensity
Joy
Melancholy
Mystery
Nostalgia
Playfulness
Sadness
Serenity
Warmth


SUPER-CHEAT PROMPTS

PROMPT 1:

Answer the following questions for a [SHORT DESCRIPTION OF BUSINESS TYPE] located in [CITY/STATE OR AREA] that targets [BASIC TARGET MARKET DESCRIPTION] that like [TARGET MARKET INTEREST RELATED TO COMPANY].

Brand Essence

What three words best describe the feeling or mood you want your brand to convey?

Core Values and Purpose

What is your brand's mission, and how does it emotionally connect with your customer's values and beliefs?

Target Audience

Who is your ideal customer, and how do you want them to feel when they use your product or service?

Brand Personality

If your brand was a character in a story, what role would it play and how would it impact the audience emotionally?

Customer Journey

What is the most memorable emotion you want your customers to associate with their entire experience of your brand, from discovery to purchase and beyond?


PROMPT 2:

Based on the answers, choose a "mood" for the brand based on the following list: 

Adventure
Amazement
Awe
Calmness
Confidence
Contemplation
Danger
Elegance
Empathy
Excitement
Hope
Humor
Intensity
Joy
Melancholy
Mystery
Nostalgia
Playfulness
Sadness
Serenity
Warmth

HeyGen

HeyGen is an online video tool that allows users to create engaging business videos with Generative AI. The platform provides built-in talking AI-avatars that remove the costly barriers of traditional video filming and editing. Learn More


HeyGen in Action

The following videos were shot in English and translated by HeyGen. The presenter, Mark de Grasse, does not speak Spanish or German:

ENGLISH TO SPANISH:

ENGLISH TO GERMAN:

Instant Personal Brand Voice Generator | Claude.ai Prompt

You need a prompt that will turn any article, social media post, email campaign, email message, etc. into your personal brand’s voice! All you need is Claude.ai and a self-written article to make it happen. Find out how!


PROMPT SPECS

Purpose: Personal Branding

AI Platform: Claude.ai

Source: Mark de Grasse

Related Product/Service: NA

Further Information: Video Walk-Thru


INSTRUCTIONS

Copy and paste the prompt into Claude.ai. Replace the information in [] with your customized details.


PROMPT

PROMPT 1

Based on the attached document, create a brand voice based on the writer:

[Attach a document or simply paste the text of your article]

PROMPT 2

Create a single sentence that embodies all elements of the previous answer.

The Dawn of Stupid Simple Services & Why Your Company Won’t Survive Without Offering Them

In our AI-powered future, consumers will flock to services that embrace simplicity and speed.

Anything that feels cumbersome or convoluted will be abandoned faster than you can say “Hey Siri.” This shift is being driven by the proliferation of chatbots, voice assistants, and contextual recommendations that deliver instant gratification.

If your website or app doesn’t match that ease of use, it will quickly become obsolete.

What does this stupid simple standard look like?

No complicated menus or multi-step flows – just give customers exactly what they want in one shot.

Loading times of even a few seconds will feel interminable.

Simplicity and personalization should remove all friction points.

No more filling out endless forms – your systems should already know who people are and what they need.

Streamlining for speed should be priority one.

Take a hard look at anything that bogs people down without adding proportional value and trim it ruthlessly. With AI setting new expectations, consumers have no patience for fluff. Their attention span lasts only as long as it takes to say “Claude, book me a table for tonight.”

Smart companies are already embracing this ethos and redesigning processes from the ground up. They recognize that ease of use is no longer a nice perk – it’s the bare minimum entry fee.

If you can’t provide stupid simple interactions, your consumers will swiftly take their business elsewhere.

So listen up: The age of AI is here and it’s changing the game.

You can either get stupid simple or risk rapid irrelevance.

Trim the fat, fight the fluff, and make every interaction frictionless. Resist the temptation to clutter things up – the most direct path is the only path forward. Take these words to heart if you want your business to survive and thrive.

How Can You Prepare?

While this stupid simple future may seem daunting, companies can take proactive steps to prepare. By making customer needs the North Star and relentlessly focusing on efficiency, automation, and speed, brands can transform their offerings to align with emerging consumer expectations.

Know Your Customer

Gather data and insights to deeply understand your customers’ needs, pain points, and desires. Build your services around fulfilling these, not your business goals.

Ruthlessly Prioritize

Cut any feature or process that does not directly address your customers’ primary wants and needs. Additional bells and whistles can come later – first get the basics perfectly right.

Design for Efficiency

Structure workflows to accomplish key tasks in the fewest steps possible. Eliminate any click, tap, or page transition that isn’t completely necessary.

Leverage AI and Automation

Use artificial intelligence and automation to customize experiences, predict needs, and take routine tasks off your customers’ plates. The less they have to do themselves, the better.

Ensure Speed

Performance tune and stress test your systems until page loading times are imperceptible. Lag of even a few seconds will make customers abandon your service.

Iterate and Improve

Monitor feedback channels closely and be ready to update, tweak, and refine your services based on user data and input. Don’t get complacent.

Think Mobile First

With mobile usage dominating, your services should focus first on delivering stupid simple interactions through mobile apps and sites. Desktop should be secondary.

By deeply understanding customer needs, designing ruthlessly efficient experiences, leveraging AI, and maintaining a maniacal focus on speed and simplicity, companies can make the leap into our stupid simple future. Take these steps now before your competition leaves you in the dust.

How to Ride the Next Wave

The rise of AI and automation will revolutionize consumer expectations around simplicity, speed, and seamlessness. Companies that fail to adapt risk losing customers to more forward-thinking competitors.

But by taking the seven steps outlined above, brands can evolve their offerings and prepare for the age of stupid simple services.

This dramatic shift may feel intimidating, but it also presents a tremendous opportunity.

Companies that lean into this transformation can gain a competitive advantage and loyalty from appreciative customers. Those that resist change open themselves up to irrelevance and obscurity.

If you see potential value in making your business stupid simple, let’s talk. We can review your existing customer experience and identify areas to streamline. With the right strategy, your company can fulfill rising consumer expectations rather than being made obsolete by them. Don’t let the future leave you behind – get in touch today to start mapping your path to stupid simple.