While every social media platform has strengths and weaknesses, I’ve found that the following five hold the most potential in the fitness industry. The importance of each will vary based on the types of content you create, but in general, their importance goes in the following order: Facebook, Instagram, YouTube, Twitter, and Pinterest.
Most people think that graphic design is too challenging to figure out (if you don’t, you probably haven’t tried to make something look cool before). The truth is, it is complicated, but all of the work has already been done for you in most circumstances. That’s the beauty of the internet; you get access to some of the most talented people on the planet, and if you know how to do things right, it won’t cost you much to use them!
You can buy templates or hire professionals to do almost everything you need done. With just a few simple tools and an excellent teacher (me), you can make your brand look extremely professionals for little to no cost.
What you need to do in the first place is make a conscious effort to choose your direction and stick with it. Just like we’re going to be combining all of our different efforts into one cohesive plan, the same thing needs to be done for your style.
When I say “style,” I’m talking about a unified look for all of the different materials that people see, including:
- Your Logo
- Your Website
- Your Business Card
- Your Social Media Graphics
- Your Stationery
- Your Flyers
- Your Signage
- Your Banners
- Your Watermark (needs to go on everything)
- Your Photography
- Your Videos
In order to keep your style consistent, here are the different aspects you need to choose:
- Primary Color(s)
- Secondary Colors
- Support Elements
You need to have one or two colors that you use consistently on graphics. Don’t confuse consistency with “everywhere”. You should not be using your primary colors as backgrounds on anything (backgrounds are covered in the Secondary Color category). Think of your primary color as the best representation of your brand; what does it say about you the instant people see it? This color is usually bold and should be incorporated into your logo somehow.
Secondary Colors are going to be used for accents and backgrounds. This is not going to be bold and distinctive like your Primary Color; instead, it should complement the Primary Color and enhance it.
The Feel of your branding is an important consideration, especially when it comes to attracting new customers. You’ve probably heard this quote a thousand times:
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ~Maya Angelou
This is absolutely true when it comes to your marketing. If people feel nothing when they look at your presentation style, that’s a problem. You need your target audience to feel the right way about your brand.
The “Feel” should be something abstract and descriptive. Examples would be:
Font is fairly easy, especially if you simply follow the font used in your logo or as a default setting on your website. Whatever you do, keep it consistent throughout the different materials. Everything should be reinforcing everything else.
Support Elements make designing much more consistent. These are simply design elements that you will use throughout your graphics. It could be a chain link fence, smoke, fire, geometric shapes, grunge elements, stone, cement, metal, etc.
Every marketing plan talks about “target markets,” and for good reason! Your target market will determine how your company looks, what content you create, what services you offer, and what products you promote. If you don’t know this essential piece of information, then you are making the mistake that 99% of business owners make: you are targeting everyone.
Here I discuss the 5 reasons I decided to give up alcohol for 2019… and no, it’s not because I was hungover on January 1st.
I turned 34 years old today. Now that I’m officially in my mid-30’s I’ve reached a unique and important point in my life. Here are my plans to have the best year ever.
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There are some shows that speak to the unique experience of entrepreneurship, and I believe that Mad Men is one of them. Here are five of the top things I learned from this 1960s-based American drama.
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I’ve done it! I’ve finally reached the maximum popularity that Facebook has deemed “enough.” I have 5,000 Friends. But am I really that popular? And what’s the value of Facebook “Friends” anyways? Here I talk about how to get 5,000 Facebook Friends and why you need them.
When companies first get into social media marketing, they make this MAJOR mistake, especially when it comes to frequent posts. Learn what it is and what to do instead.
You’ve probably heard that SEO is the key to succeeding online, but you have no idea how to get it to work for your business. You’re not alone! Learn what SEO is and how you can make it work for your business by hiring a real SEO professional.