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The Dawn of Stupid Simple Services & Why Your Company Won’t Survive Without Offering Them

In our AI-powered future, consumers will flock to services that embrace simplicity and speed.

Anything that feels cumbersome or convoluted will be abandoned faster than you can say “Hey Siri.” This shift is being driven by the proliferation of chatbots, voice assistants, and contextual recommendations that deliver instant gratification.

If your website or app doesn’t match that ease of use, it will quickly become obsolete.

What does this stupid simple standard look like?

No complicated menus or multi-step flows – just give customers exactly what they want in one shot.

Loading times of even a few seconds will feel interminable.

Simplicity and personalization should remove all friction points.

No more filling out endless forms – your systems should already know who people are and what they need.

Streamlining for speed should be priority one.

Take a hard look at anything that bogs people down without adding proportional value and trim it ruthlessly. With AI setting new expectations, consumers have no patience for fluff. Their attention span lasts only as long as it takes to say “Claude, book me a table for tonight.”

Smart companies are already embracing this ethos and redesigning processes from the ground up. They recognize that ease of use is no longer a nice perk – it’s the bare minimum entry fee.

If you can’t provide stupid simple interactions, your consumers will swiftly take their business elsewhere.

So listen up: The age of AI is here and it’s changing the game.

You can either get stupid simple or risk rapid irrelevance.

Trim the fat, fight the fluff, and make every interaction frictionless. Resist the temptation to clutter things up – the most direct path is the only path forward. Take these words to heart if you want your business to survive and thrive.

How Can You Prepare?

While this stupid simple future may seem daunting, companies can take proactive steps to prepare. By making customer needs the North Star and relentlessly focusing on efficiency, automation, and speed, brands can transform their offerings to align with emerging consumer expectations.

Know Your Customer

Gather data and insights to deeply understand your customers’ needs, pain points, and desires. Build your services around fulfilling these, not your business goals.

Ruthlessly Prioritize

Cut any feature or process that does not directly address your customers’ primary wants and needs. Additional bells and whistles can come later – first get the basics perfectly right.

Design for Efficiency

Structure workflows to accomplish key tasks in the fewest steps possible. Eliminate any click, tap, or page transition that isn’t completely necessary.

Leverage AI and Automation

Use artificial intelligence and automation to customize experiences, predict needs, and take routine tasks off your customers’ plates. The less they have to do themselves, the better.

Ensure Speed

Performance tune and stress test your systems until page loading times are imperceptible. Lag of even a few seconds will make customers abandon your service.

Iterate and Improve

Monitor feedback channels closely and be ready to update, tweak, and refine your services based on user data and input. Don’t get complacent.

Think Mobile First

With mobile usage dominating, your services should focus first on delivering stupid simple interactions through mobile apps and sites. Desktop should be secondary.

By deeply understanding customer needs, designing ruthlessly efficient experiences, leveraging AI, and maintaining a maniacal focus on speed and simplicity, companies can make the leap into our stupid simple future. Take these steps now before your competition leaves you in the dust.

How to Ride the Next Wave

The rise of AI and automation will revolutionize consumer expectations around simplicity, speed, and seamlessness. Companies that fail to adapt risk losing customers to more forward-thinking competitors.

But by taking the seven steps outlined above, brands can evolve their offerings and prepare for the age of stupid simple services.

This dramatic shift may feel intimidating, but it also presents a tremendous opportunity.

Companies that lean into this transformation can gain a competitive advantage and loyalty from appreciative customers. Those that resist change open themselves up to irrelevance and obscurity.

If you see potential value in making your business stupid simple, let’s talk. We can review your existing customer experience and identify areas to streamline. With the right strategy, your company can fulfill rising consumer expectations rather than being made obsolete by them. Don’t let the future leave you behind – get in touch today to start mapping your path to stupid simple.

How Often Should You Post on Social Media?

While every social media platform has strengths and weaknesses, I’ve found that the following five hold the most potential in the fitness industry. The importance of each will vary based on the types of content you create, but in general, their importance goes in the following order: Facebook, Instagram, YouTube, Twitter, and Pinterest.

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How Does Your Graphic Design Reflect Your Brand?

Most people think that graphic design is too challenging to figure out (if you don’t, you probably haven’t tried to make something look cool before). The truth is, it is complicated, but all of the work has already been done for you in most circumstances. That’s the beauty of the internet; you get access to some of the most talented people on the planet, and if you know how to do things right, it won’t cost you much to use them!

You can buy templates or hire professionals to do almost everything you need done. With just a few simple tools and an excellent teacher (me), you can make your brand look extremely professionals for little to no cost.

What you need to do in the first place is make a conscious effort to choose your direction and stick with it. Just like we’re going to be combining all of our different efforts into one cohesive plan, the same thing needs to be done for your style.

When I say “style,” I’m talking about a unified look for all of the different materials that people see, including:

  • Your Logo
  • Your Website
  • Your Business Card
  • Your Social Media Graphics
  • Your Stationery
  • Your Flyers
  • Your Signage
  • Your Banners
  • Your Watermark (needs to go on everything)
  • Your Photography
  • Your Videos

In order to keep your style consistent, here are the different aspects you need to choose:

  • Primary Color(s)
  • Secondary Colors
  • Feel
  • Font
  • Support Elements


You need to have one or two colors that you use consistently on graphics. Don’t confuse consistency with “everywhere”. You should not be using your primary colors as backgrounds on anything (backgrounds are covered in the Secondary Color category). Think of your primary color as the best representation of your brand; what does it say about you the instant people see it? This color is usually bold and should be incorporated into your logo somehow.


Secondary Colors are going to be used for accents and backgrounds. This is not going to be bold and distinctive like your Primary Color; instead, it should complement the Primary Color and enhance it.


The Feel of your branding is an important consideration, especially when it comes to attracting new customers. You’ve probably heard this quote a thousand times:

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ~Maya Angelou

This is absolutely true when it comes to your marketing. If people feel nothing when they look at your presentation style, that’s a problem. You need your target audience to feel the right way about your brand.

The “Feel” should be something abstract and descriptive. Examples would be:

  • Corporate
  • Industrial
  • Elemental
  • Grungy
  • Organic
  • Earthy
  • Heavy
  • Apocalyptic
  • Colorful
  • Grave
  • Lively
  • Militant
  • Flowing
  • Hip
  • Bouncy


Font is fairly easy, especially if you simply follow the font used in your logo or as a default setting on your website. Whatever you do, keep it consistent throughout the different materials. Everything should be reinforcing everything else.


Support Elements make designing much more consistent. These are simply design elements that you will use throughout your graphics. It could be a chain link fence, smoke, fire, geometric shapes, grunge elements, stone, cement, metal, etc.

What is a Target Market?

Every marketing plan talks about “target markets,” and for good reason! Your target market will determine how your company looks, what content you create, what services you offer, and what products you promote. If you don’t know this essential piece of information, then you are making the mistake that 99% of business owners make: you are targeting everyone.

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