A good content strategy features more than one type of content. A proper mix of long-form written, video, audio, and interactive content is needed.

Types of Content

Content Mix Formula

A Content Series is similar to a short-form TV Series… it’s a set of individual pieces of content that have a connected, centralized theme delivered in a logical order.

The purpose of a Content Series is to test a central message/theme to compare to other Content Series to find out which delivers better results. If successful, the series can be continued indefinitely, or spin-offs of similar content can be created.

Just like other concepts included in Content Development Theory, the goal is to test, assess, and continue or discard. Every piece of content has a connection to both the brand and/or Campaign Message.