AI Applied: Intellicurriculum

The following is a future historian’s view of potential events that might occur today or in the near future. It is intended to give some insight into the potential uses, applications, and consequences of the use of AI in the marketing industry and beyond.

By late-2023, over half of all online educational providers had begun to implement educational courses augmented by AI. The intention was to solve a nagging problem in the industry… low completion rates.

In the beginning of 2023, the completion rate was stuck at 15%, as it had been since the original fully-online educational platform, Jones International University, was founded in 1996.

As AI-customized content became increasing popular with the wide adoption of AI application in early 2023, many educational organizations began to implement customized coursework.

By mid-2023, an application called Intellicurriculum became a dominant player in the course-customization marketplace.

The concept was simple… train the Intellicurriculum AI, nicknamed Fiini (pronouned “Feeny”), to understand the interests of each student, then modify the course to include examples and concepts that feature those interests.

Early iterations of the application focused on user hobbies, typically sports whenever possible. For example, if a student named Bill enjoyed golf, each lesson would incorporate golf concepts and practices into what was being taught. When Bill wanted to learn about operational management, what better way to make a dry subject more interesting, than by including his favorite hobby. Here’s the content that Bill could expect to consume:

Operational management is a business concept that involves overseeing the day-to-day operations of an organization in order to ensure that everything runs smoothly and efficiently.

It encompasses various aspects such as planning, organizing, controlling, and monitoring the processes and resources involved in the production of goods or services. In order to explain this concept using the sport of golf, we can draw parallels to the way a golfer manages their game.

When a golfer steps up to the tee, they must first plan their shot by taking into consideration the distance to the hole, the direction of the wind, the contours of the fairway, and any potential hazards that may lie in their path.

This planning phase is similar to the planning stage in operational management, where managers must consider various factors such as available resources, market demand, and production capacity when making decisions about how to best execute their business strategy.

Once a golfer has planned their shot, they must then organize their approach by selecting the right club, setting up their stance, and aligning themselves with the target.

This organizing phase is similar to the way managers must organize the various resources at their disposal, such as human resources, financial resources, and technology, in order to ensure that they are being used efficiently and effectively.

During the swing itself, the golfer must control their body movements and apply the right amount of force in order to strike the ball cleanly and send it on its intended trajectory.

This control phase is similar to the way managers must monitor their operations to ensure that everything is running smoothly and make adjustments as needed in order to avoid any potential problems or bottlenecks.

Finally, after the shot is made, the golfer must monitor the flight of the ball and adjust their approach accordingly for the next shot. This monitoring phase is similar to the way managers must constantly monitor their operations and make adjustments in response to changing market conditions or other external factors.

The Fiini AI eventually incorporated a wide set of factors to create customized content for each user, including customized video, audio, graphic, and written coursework.

As students continued to use the application, their performance and progress continued to become more efficient, increasing the completion rate of online courses from 15% to over 95% by the end of 2024.

One explanation for the rapid increase in completion rates was course length. Since learning efficiency increased substantially, the length of the courses decreased by orders of magnitude. Without the need to manually incorporate multiple learning styles with each course, the duration of each was slashed by 50-90%.

Further, course creation became much faster. Rather then spending the majority of their time conceptualizing ways to explain core concepts, educators simply created the concept itself. Intellicurriculum then did the “heavy lifting” of creating examples and formatting the lesson into the preferred learning style of the user.

By 2025, most courses, both in-person and online, were transferred to platforms utilizing Intellicurriculum AI.