AI Applied: FuturaFashion.ai
The following is a future historian’s view of potential events that might occur today or in the near future. It is intended to give some insight into the potential uses, applications, and consequences of the use of AI in the marketing industry and beyond.
In mid-2024, a startup called FuturaFashion.ai launched a new custom fashion application that allowed users to upload or select photos in order to create custom clothing based on an aggregated style created by AI.
The photos could be of the user themselves, but more often it was pictures of other individuals.
The key to making new styles of clothing was not simply an aggregate of the pictures themselves, it also incorporated the style of the user by integrating with their most-used social media platform to determine patterns in the user’s current style and the style of pictures they engaged with.
This information was combined with the porportions, skin tone, hairstyle, environment, and profession of the user to create sets of custom clothing.
While the user could simply choose a single item, FuturaFashion would maintain a “virtual closet” that would update as further input of the user was collected.
The virtual closet also included a gallery in which photos of the user in each piece of clothing could be viewed.
The pictures included standard full length views of the user in each piece of clothing, but also included lifestyle pictures as well, featuring vacation photos, family photos, important events, and even private activities like book reading, yoga, cooking, and other situations that rarely warranted a photo in real life.
This allowed the user to truly picture themselves using the clothes without involving their imagination. The company also planned a future version of application that included videos of the user, but that was still in development as of the writing of this entry.
Once an item was chosen, it would be automatically 3D printed and delivered within 24 to 48 hours. FuturaFashion partnered with Ministry of Supply to produce their products on demand.