Unconventional Marketing for Fitness eBook

Unconventional Marketing for the fitness industry.

Your branding and campaign strategy should control everything you do.

Branding

Solidify & Clarify a Professional Branding Image

Your content marketing provides the backbone of your marketing.

Content Marketing

Create Limitless Amounts of Content to Drive Traffic

Social media optimization and email is the muscle of your marketing.

Email & Social Media

A Strategy that Syncs All of Your Online Efforts


Unconventional Marketing for Fitness Professionals

This ebook is a comprehensive guide to online marketing in the fitness industry using low or no-cost methods. The ebook outlines a succinct guide that will help you coordinate your Branding, Content Marketing, Email Marketing, and Social Media Marketing into one strategy.

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NOTE: You are purchasing an eBook. You will receive a link to a pdf document after you check out. 


Features

Step-by-Step Cheatcodes

Learn how to do vital Content Marketing tasks step-by-step using free or low cost methods. Generate interesting article titles, find high traffic keywords, research competitor websites, take better fitness pictures and videos, and much more.

Graphic Design for Everyone

Learn how to generate fitness graphics like exercise tips, branding banners, motivational graphics, and more whether you have existing design skills or not.

No More Guessing About Vendors

Find suggestions regarding every type of online service you need to succeed online, from website hosting platforms to email campaign services to stock photography, video, and music.

Learn How to Plan Your Next 12-Months

Create a complete marketing plan for the next 12-months, including when and what to post on your website, when and how to send email campaigns, and ideal posting strategies on social media.


Book Outline

Your Business

  • TYPES OF FITNESS BUSINESSES
  • BUSINESS STAGES
  • BUSINESS OBJECTIVES
  • TARGET MARKET
  • COMPETITORS
  • REVENUE STREAMS
  • FITNESS SYSTEM

YOUR BRANDING

  • PRIMARY KEYWORDS
  • DOMAIN NAME
  • BRAND NAME
  • SLOGAN
  • STYLISTIC ELEMENTS
  • LOGO
  • WEBSITE
  • WEBSITE PLATFORMS
  • WEBSITE STRUCTURE

CONTENT MARKETING

  • CONTENT MARKETING VS ADVERTISING
  • CONTENT MARKETING FLOW
  • CONVENTIONAL ADVERTISING FLOW
  • GENERAL TYPES & STYLE
  • BECOMING A RESOURCE
  • SEARCH ENGINE OPTIMIZATION
  • THE CONTENT MAP
  • CONTENT POSTING SCHEDULE
  • TYPES OF CONTENT
  • THE ARTICLE NAMING MATRIX
  • PHOTOGRAPHY
  • VIDEO

EMAIL, SOCIAL MEDIA, & PLANNING

EMAIL MARKETING

  • EMAIL PLATFORMS
  • EMAIL CAMPAIGN SCHEDULE

SOCIAL MEDIA MARKETING

  • GENERAL PRINCIPLES
  • POSTING FLOW
  • NETWORKS
  • POSTING TYPES

TAKING ACTION

  • HOW IT ALL FITS TOGETHER
  • EXAMPLE 12-MONTH GAME PLAN
  • TRAFFIC OBJECTIVES
  • ANALYZING PROGRESS

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