Unconventional Marketing for Fitness eBook

Unconventional Marketing for the fitness industry.

Your branding and campaign strategy should control everything you do.

Branding

Solidify & Clarify a Professional Branding Image

Your content marketing provides the backbone of your marketing.

Content Marketing

Create Limitless Amounts of Content to Drive Traffic

Social media optimization and email is the muscle of your marketing.

Email & Social Media

A Strategy that Syncs All of Your Online Efforts

Unconventional Marketing for Fitness Professionals

This ebook is a comprehensive guide to online marketing in the fitness industry using low or no-cost methods. The ebook outlines a succinct guide that will help you coordinate your Branding, Content Marketing, Email Marketing, and Social Media Marketing into one strategy.

NOTE: You are purchasing an eBook. You will receive a link to a pdf document after you check out.

Features

Step-by-Step Cheatcodes

Learn how to do vital Content Marketing tasks step-by-step using free or low cost methods. Generate interesting article titles, find high traffic keywords, research competitor websites, take better fitness pictures and videos, and much more.

Graphic Design for Everyone

Learn how to generate fitness graphics like exercise tips, branding banners, motivational graphics, and more whether you have existing design skills or not.

No More Guessing About Vendors

Find suggestions regarding every type of online service you need to succeed online, from website hosting platforms to email campaign services to stock photography, video, and music.

Learn How to Plan Your Next 12-Months

Create a complete marketing plan for the next 12-months, including when and what to post on your website, when and how to send email campaigns, and ideal posting strategies on social media.

Book Outline

Your Business

TYPES OF FITNESS BUSINESSES
BUSINESS STAGES
BUSINESS OBJECTIVES
TARGET MARKET
COMPETITORS
REVENUE STREAMS
FITNESS SYSTEM

YOUR BRANDING

PRIMARY KEYWORDS
DOMAIN NAME
BRAND NAME
SLOGAN
STYLISTIC ELEMENTS
LOGO
WEBSITE
WEBSITE PLATFORMS
WEBSITE STRUCTURE

CONTENT MARKETING

CONTENT MARKETING VS ADVERTISING
CONTENT MARKETING FLOW
CONVENTIONAL ADVERTISING FLOW
GENERAL TYPES & STYLE
BECOMING A RESOURCE
SEARCH ENGINE OPTIMIZATION
THE CONTENT MAP
CONTENT POSTING SCHEDULE
TYPES OF CONTENT
THE ARTICLE NAMING MATRIX
PHOTOGRAPHY
VIDEO

EMAIL, SOCIAL MEDIA, & PLANNING

EMAIL MARKETING

EMAIL PLATFORMS
EMAIL CAMPAIGN SCHEDULE

SOCIAL MEDIA MARKETING

GENERAL PRINCIPLES
POSTING FLOW
NETWORKS
POSTING TYPES

TAKING ACTION

HOW IT ALL FITS TOGETHER
EXAMPLE 12-MONTH GAME PLAN
TRAFFIC OBJECTIVES
ANALYZING PROGRESS