A Case Study is a long form description of a specific situation or occurrence. It should include details about the problems within a the situation, how they were addressed, and how they were solved, as well as a summary of the final results.
Example: ELITE Helped Chris Convert 80% Of Trial Customers
An Instructional Article is a formal document that includes detailed step-by-step instructions concerning the completion of a specific task.
Q&A Articles are a written version of an interview between an interviewer and one or more interviewees.
Panel Podcasts involve two or more individuals discussing a specific topic in an open format. Similar to webinars that address a topic, trend, product, news story, or other event.
Rant Podcasts involve an unstructured explanation, story, or description of a single topic. Should be done by a single person. This is the informal version of the Monologue Podcast.
Inspirational quote, uplifting words, etc. Content should be tied to the product.
EXAMPLE: We’re Going to Fix the Web