Transformation pieces do really well online, especially if you have before/after pics and a compelling back story. The typically go, “I was fat and unhappy, then I found kettlebells/pilates/yoga/etc, and it changed my life.” They can be very inspiring if they’re written correctly, but again, the pics will make them way more effective if you have them.
Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark de Grasse is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.
