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TCS SPEECH 2023: Transcription

 Alright. Who here thinks I’m gonna talk about prompt engineering? Oh, good. Just one. Okay. I’m not talking about prompt engineering today. Uh, before I get started, really wanna thank, uh, JC and Karen and Deanna and the entire team that put this on. Uh, this thing’s phenomenal. You know, I, I helped run, uh, traffic and Conversion Summit and this is, feels the same.

I mean, it’s fantastic. Like the quality here is is incredible.

All right, so AI and your marketing agency. So today I’m gonna talk about the seven changes you can’t ignore when it comes to AI and your agency. But to understand what I’m gonna talk about in that regard, I actually have to bring you up to date on the developments of AI and kind of how it’s gonna affect everyone.

So before I get started on that talk, how many people are having fun with AI right now? Nice. Love seeing that. You know a lot, there’s a lot of fears surrounding ai. People are worried about their jobs, they’re worried about their businesses, they’re worried about Terminator killing everybody. And instead of doing that, you could actually have a ton of fun with ai.

So I’m gonna talk about what I’ve done to kind of utilize AI to just have some fun. Starting with a board game I developed for my wife about a week before, uh, mother’s Day. I kind of brainstormed with my son. I said, Hey, we’re gonna get your mom. And we came up with an idea for a board game. My wife is a ex, uh, hotshot firefighter, which if you’re unfamiliar with, is a wildland firefighter in California.

And she also loves board games. She grew up making board games or actually playing board games. She’s an expert, uh, monopoly player. I think we’ve played about 500 times and I’ve won two. Times, uh, and I got yelled at anyways, uh, so we came up with the idea for Hot Shots, flames, and Fortitude. If you’re wondering, that image was generated by Mid Journey, uh, which I really enjoyed to use.

But, so what we did was within a week we were able to conceptualize a board game, uh, and actually used terms that are used by Cal Fire, which is the firefighting organization in California, and actually understand how fire moves, how wildfire. Spreads within a, uh, you know, territory. And when I showed her this, she actually said, did you talk to a firefighter?

Because all the terms that we use, you know, in terms of like the ember attack and the spot fire and all these different elements, she thought I had spoken with a firefighter and I had to tell her no, it was chat G P T. And it wasn’t a lot of Chad, g b t either. It was literally every aspect of the game that I wanted to develop.

I could do a single prompt, get the answer and sound like I knew what I was talking about and I didn’t. And that’s great. Not only that, but we did some other fun projects too. So, uh, I always wanted to get into RC airplanes and so we came up with a concept about a month ago of this, uh, flight box we call it, which was a centralized, uh, kind of system where it contained all the different components of an RC airplane, and you could switch it between airframes.

That way we only had to get one engine and one battery, and we could just switch it out when we destroyed these things. And so that was just a concept that we came up with and were able to execute because I was able to learn about all those components through ai. Last example, I promise. This is my son, Declan.

Last week he had an idea for a cookie machine that he calls Robo Cookie. And I don’t know how to bake and I’ve never made a kitchen device and I’m not an engineer, but I know how to use chat, G p T. And so what we did was we researched baking cookies and literally asked it how would you make a cookie machine?

And it came up with the basic format for how to build the device. And then we made, uh, the prototype he has. On the left and then, uh, on the right is actually the latest prototype that we generated on Friday, I think. So. You can have some fun with AI and you could learn a ton of stuff really quickly, and you could use it, you know, for anything that you want.

And so if you look at AI as an opportunity, uh, you’re gonna realize two things, which is if you use AI, right, you can create anything that you want faster and better than you ever have before. And who wants to do that? Who wants to make all learning easy? I don’t know anybody who does it. So that’s the good thing.

Now there’s is a second component, which is the effects of AI will have a significant and lasting impact that will extend to all industries and life itself. Now, that’s less exciting, but it’s still exciting. You know, it’s interesting and we’re gonna have a ton of fun with it, but what I realize between using AI as much as I do and creating that board game is that AI is a lot like wildfire.

And it’s gonna spread and it’s gonna be unpredictable, and it’s gonna affect our jobs. It’s gonna affect our careers, it’s gonna affect education, our businesses. And unless you’ve made your plans in the last six months, it’s gonna affect all of your future plans. And so it’s not gonna be great. But it’s gonna be transformative and it’s gonna make everything a lot better.

So, you know, like a wildfire, it’s gonna spread and it will have a potentially negative effect. And so a lot of people focused on is the job loss where you have 80 to 300 million jobs are projected to be lost, uh, due to AI by 2030. And I actually think that this number is really understated. Uh, but if you just think, let’s take, take that 80, 80 million people is 16 times the population of the country that we’re in right now.

And it’s a lot of people and it’s a lot of displacement and, but that’s actually not the big deal. So the big deal about what’s gonna happen isn’t the lost jobs, it’s actually the lost workers. Because these workers are not your low level employees. They’re not your interns. They’re highly qualified, highly motivated, intelligent people that are gonna lose their jobs, and their jobs aren’t just gonna be lost.

They’re not gonna exist anymore. And so what you have is a cascading effect that’s gonna affect all industries. It’s not just gonna be finance and it’s not just gonna be, uh, healthcare. It’s not just gonna be marketing, it’s gonna be all of them. So I’m gonna walk you through the sequential, uh, flow chart and kind of explain why I.

So if we go down the list, and this was supposed to load individually, but uh, I’ll rock with it. Uh, the AI replaces responsibilities and tasks. So number one on that top left, if you think about AI taking positions, it’s not, Bob’s job is gone because Robo Bob is able to do his job. It’s just that the responsibilities and tasks that Bob was in charge of can now be automated or they’re gonna require way less people.

So it’s not, the job is gone. Responsibilities are gone. But what AI is also gonna do is it’s gonna lead to a ton of new industries in healthcare, in environmental sustainability, in all robotics, in agriculture, and anything that has some kind of pattern recognition that could be used. Your AI could be used to generate new applications in order to guide machines and analyze data.

And this is great. This is fantastic. We’ve always wanted this and it’s gonna happen. That new industry, uh, factor is gonna lead to a ton of new businesses that are literally gonna require their employees to use ai. ’cause it’s gonna be the foundation of the industry itself. Now, if we go to the right from AI replacing responsibilities and tasks, you have these highly qualified and motivated people losing their positions.

Now, I say this not because. I saw some statistics. I have friends. I have high level C-suite friends and professional IT people who are losing their jobs right now. And that’s why I’m trying to tell everybody that it’s not lower level positions. It’s not, Hey uh, Susie, the intern is no longer necessary ’cause I don’t need data entry anymore.

It’s literally executives who have tons of experience, who are, you know, making a lot of money. Those are the people who are also losing their jobs. And these people don’t sit around and wait to collect unemployment. No. These people take action. So if we go down from the highly qualified and motivated people losing their positions, some of them will just say, you know what, I’m not for white collar.

I. You know, white collar, it was boring. I didn’t like it. I’m a carpenter at heart. So what I’m gonna do now is I’m gonna learn how to be a carpenter. Now they’re gonna go out, they’re gonna learn, they’re gonna take these skilled, uh, you know, kind of trades, positions and labor, and they’re gonna be really good at it.

Then what they’re gonna do is take all that knowledge that they learned in the industries they came from, and they’re gonna form new businesses that take on carpentry, and now they’re gonna disrupt. The entire industry of carpentry because they know what the heck they’re doing. They know processes and they probably are starting to utilize AI to make everything more efficient.

So they’re making lean businesses that will dominate their markets because nobody in those existing industries are gonna be prepared for what’s happening and these people that are gonna come take these positions. Are prepared and they’re excited and now they’re doing stuff that they always wanted to do in an industry that they always wanted to be in but couldn’t because they were stuck in a career that was dependent on them staying in the same cycle.

That’s all disrupted. So they’re gonna go ahead and take over those jobs, uh, and those companies. Uh, now next you have this highly qualified people who wanna stay in white collar. They like their office job, they like, you know what they’re doing, pretty much. But now they’re open to go into any industry they want and they can train themselves using ai.

So I’m gonna talk about after, this is two different ways you could train yourself to literally do anything using ai. Uh, but what’s gonna happen is that these new retrained employees, That new know how to use AI are gonna go into industries that didn’t have anything to do with ai, and now they’re going to install AI in every industry.

So every executive is now gonna be like, I used AI to train myself in your industry, so we’re gonna use it to revolutionize your entire company and we’re gonna delete half your workforce. That could be a selling feature of them getting hired in these new positions. And so they’re actually going to displace a whole lot more people.

Now, what’s gonna happen to those people who got replaced by AI people is they’re gonna go learn from ai and then they’re gonna go to the next industry, and then they’re gonna disrupt that industry. And don’t forget about those, those small businesses that just got taken over by, you know, C-level Bob, who became a carpenter and knows how to run a business.

Those guys are gonna need jobs too, and they’re gonna be unhappy. So they’re gonna retrain an AI. So the effect that’s gonna happen is gonna be a cascading, uh, you know, series of events that leads to everything being disrupted and everything being reinvented and everything being changed. And this is not bad.

You know, a lot of industries are so old and they’re so antiquated, and you know, there’s still about 27% of businesses that don’t have a website, and that’s ridiculous. How do you even operate? No, so I was a website developer, so I’m like, I don’t know how you do that. Uh, but anyway, so these are people who are gonna be upset, but at the end of the day, you can now go into industries that you actually wanted to be in in the first place, and you can find things that you actually wanted to do.

So all these employees that actually are moving, shuffling all around aren’t gonna be happy about it, and that’s a good thing. But before I get, keep going, let’s talk about how people are gonna retrain themselves with ai, because I think that’s one of the biggest factors of using AI is your ability to access information and translate into things you actually understand.

It’s gonna be really, really easy too, and I’m gonna teach you how to do it right now. So method one is to contextualize information using easy to understand concepts. So instead of taking a really complicated thing, learning the background of that, that subject, and then trying to apply it and trying to formulate all this stuff in your head, just wipe all that out.

You don’t need to do that. What if you took the 2023 banking crisis? How many people actually know what happened with the choice? There’s billions of dollars lost. It almost completely shut down our economy. How many people know why that happened? We got one. Okay. Nobody knows why that happened. So let’s actually take that complicated situation and let’s make it easy.

So what I said was review the following. I didn’t even spell that right. Uh, following article about the 2023 banking crisis, also chat, G P T can access the internet. Just install a plugin called Access Link. And now you could just plug links in. Uh, then explain the situation to a five-year-old in terms of monkeys and bananas.

And what it spit out was actually what happened. And now, now you understand the banking crisis and it took about 10 seconds. So I’m just gonna read part of it. In our imaginary jungle monkeys use bananas as currency, similar to how banks use money. Some monkeys like Monkey A, B, and C, borrow bananas from other monkeys banks to invest in a new type of banana tree they believe would yield a high return, and it keeps on going with it.

But what I just gave you was an understanding of the banking crisis in about 30 seconds. I didn’t need to teach you about finance and banking and VCs and how money works. I just explained in terms of bananas, and you could do this with literally any subject, which leads me to the second way to learn from ai, which is using personal interests to both learn and retain complex lessons.

Now if you think about your favorite teacher, what was that teacher able to do? She was able to connect a subject that was probably boring and make it fun and exciting and interesting. And now instead of being bored in class, you were engaged and you just love this teacher and how they presented the information.

And what they probably did was take a personal interest that you had, maybe one you didn’t even realize you had, and then applied it to the lesson. And so you could do that with ai. So if you need to quickly understand quantum physics, Plus you love golf. Ain’t golf players in here? Yeah, I got a few. Good networking.

Awesome, awesome for marketing, but you get really into it. There’s lots of gear, there’s lots of aspects to it. It’s an intelligent game that requires a lot of skill. It requires a lot of effort and you know, you probably love it. You love going out there, you know everything about it. You know all the players.

And so you could use that love of golf to translate anything you want. So what I did was I had to explain quantum superposition. This is quantum mechanics, and it said in classical golf, the ball is the only one place or is in only one place at a time. You hit it, it flies through the air and it lands.

But in quantum golf things are different. Imagine you hit a golf ball instead of it flying a single trajectory. It takes every possible path at the same time, it’s as if the ball is everywhere on the course at once. This is similar to the concept of superposition, where a quantum particle can be in multiple states at once.

Now you don’t understand quantum physics, but now you understand the context and how it works. And that’s something that if I tried to explain it in terms of quantum particles, you would have zero Understand what? Oh, quantum particles everywhere at once. That means nothing to you, but a golf ball flying across a golf course and the the possibilities that that offers.

Now you have a basic understanding, so I didn’t have to give you a bunch of context about quantum mechanics. I could just explain in terms of golf, and you love golf. And you can learn every lesson like this, and it’s free. You could literally feed cha, g p t, anything you want, and explain this in terms of swinging a golf club and it’ll do it for you.

And so this is where the education factor is gonna come in, and it’s gonna change everything because now you don’t have to have, uh, you know, the best teacher in the world as long as that teacher has a system and can apply that system to your interests. Now you could teach ’em anything and people won’t just learn it.

They’ll understand it. They’ll like the lesson. Now they can take that information and do anything that they want. So it’s an incredible thing. So AI is both the problem and the solution, just like a wildfire. So it’s gonna spread, it’s gonna destroy, and then we’re gonna have some good stuff happen. So in wildfire you have ecosystem renewal, you’ll plant adaptation, you have disease and pest control, you have wildlife habitat and diversity, and you have forest regeneration.

And that’s basically what’s gonna happen with the internet and with AI’s proliferation. So AI will provide system renewal and regeneration, adaptation, and diversity, and disease and pest control. After it burns everything down, don’t focus on the last part. All right. So to understand what’s gonna happen, you gotta understand how the internet was originally used and why it changed.

So we’ve actually adapted to the way the internet is, but it wasn’t always like the way it is right now. We didn’t just go to like five websites. We used to go to lots and lots of websites. We used to use it for different things other than just data entry and posting some pictures and you know, doing some research and delivering courses.

Uh, you know, it did so much more than that. Uh, actually didn’t do more than that, did way less than that, but it was used completely differently. So who remembers? A o l? Yeah. Yeah. A o l. You know, I remember getting online when I was a kid, that was like freaking magic. You were talking to somebody who wasn’t there and you were typing things to them.

But the core features of a o l was, was not search. A o l is built on chat, on email, on chat rooms, and eventually forums came about. But all of these things had nothing to do with data finding. It had to do with people finding. And people connecting. We use the internet to create communities of people with like-minded interests, and then we just talk to each other about it.

That’s what the internet was, and it’s, it’s not that anymore. And one of the biggest features was the forums who used to go on forums. Who still goes on forums, Reddit. You know, that’s a forum anyways, uh, still about 20% of users in the US actually use forums. So it’s not, it’s not a dead thing, and it’s something that people use.

And unless you want your, your data to be kind of manipulated by major players, Then you want these individual solutions because it’ll make the content that you actually access more believable, and it’ll make the people that you know, like and trust deliver it to you because you, you know, can connect with them used in a forum and you can track their history and do whatever the, the owner of the forum wants you to do.

So what happened? So during the mid two thousands, we had something happen that wasn’t super great, which was, oh, actually that was supposed to be a video. That’s fine. But what you see here is 23 years. Here’s what we ended up with and, and this flow chart actually started back in the nineties and it grew, but the entire chart was dominated by about 15 companies.

And so what happened was you had the release of Facebook and MySpace, if you use that, and all these social media platforms, which then started consuming the content and they consume the users and they controlled the data. And they basically, instead of having a, you know, a million different sources of information, we were limited to the big players, apple, Microsoft, Amazon, Google, Facebook, et cetera.

And this is it. This is all we have. And those are individual organizations controlling everything and that’s not a great situation. So what do we need to do? We need to burn it down. No, it’s a, it sounds more dramatic than, but this is why everything will burn down. We’re not burning it down. What happened was that these big companies became complacent.

They didn’t need to innovate. They didn’t need to provide anything useful. They just owned it all. They could literally say, Hey, you know what? I’m gonna make an algorithm. I’m not gonna tell you what the algorithm is, but I’m gonna make you guys really try to know it, and when you get it, I’m gonna switch it.

And I’m gonna change things and I’m gonna, you know, shake things up just because I think it’s fun. Uh, you know, who knows? But it, what it led to was too much control and too much centralized data. And then now the Internet’s boring. I actually had this realization about two years ago when I, I, you know, got my job at Digital Marketer and I was like, you know what?

I, you know, when I built and sold my company, it was back in the, I actually started in the mid two thousands and then sold it in the mid 2010s. And I was like, there’s no way. The methodologies that I use to grow and sell my company would still be relevant right now and allow me to be the president of a digital marketing education company.

But guess what? It totally did. Actually. They work better, better than when I originally used them to grow my company because nothing has changed. Everything’s been the same, and it’s boring and it’s terrible. What kind of technology is around for 15 years with literally nothing changing? None of it.

Everything else changed. We have amazing hardware. We have amazing materials. We have amazing concepts, but all of it is super limited. I’m gonna tell you why. So, system on regeneration, why are things gonna change? When you have a wildfire? It clears out dead vegetation. It releases nutrients and in organic matter, it initiates the process of succession.

Forests regenerate after fires with new plants and trees, colonizing the area. So this is what’s gonna happen. We’re actually going to regenerate the system and it’s gonna be. Done because we’re gonna get rid of the bottleneck. And that bottleneck has been expensive programming. It’s been that way for 20 years.

When I originally came up with a concept for the company, I eventually sold, I went to a programming community that said, Hey, here’s the basic things I wanna do. It’s a data, it’s a fitness website, it’s a database that exercises and workouts and workout plans. I basically just want people to be able to put together a plan.

And they told me there’ll be $500,000 for a non-working mock-up. And I said, no. I’ll figure it out. And so I used Jula and I taught myself how to make websites and I developed a company that was, I was able to sell. But the, the fact of the matter is that programmers have been restricting growth forever, and it’s not their fault.

Programmers are amazing, and just so everybody knows, programmers are gonna be fine, programmers are gonna be freaking superheroes. Using AI and they’re already using it a ton, but the fact of the matter is that programmers are insanely expensive. It’s a difficult job. You have to learn multiple languages, and people hear like languages.

They think like, oh, it’s just tech stuff. You know, it’s probably not the same as learning an actual language. And it is, it’s totally the same as learning an actual language. A lot of times you have to learn multiple languages. How many people know multiple languages? Probably quite a few here, but how many?

About 10 languages there. Uh, but that’s, that’s what programmers are. And so, but they, they’re, you know, what happened was they knew that they’re unique. They knew that they’re special, and they started customizing their code. They started incorporating some aspects that would. Maybe protect their jobs.

Maybe they don’t like how much they’re getting paid, and they go to the business owner and say, Hey, I need a raise. And if you don’t gimme a raise. Something might happen to your product, your application, your software that I developed, something might, uh, just get tripped up for a second. And so they were able to, and this isn’t all developers, but there’s a tendency to do something that massively benefits you if it’s industry standard.

And from the programmers I’ve talked to, this is something that you’re actually taught in programming school sometimes is back doors. And slightly malicious code and intentional errors. This is how programmers work sometimes, and you can’t even blame them for it. They’re the gurus. They’re freaking wizards at creating the stuff that we need to run all of our other stuff.

You know, it’s, it’s tempting to not use that power, uh, in some way that might not benefit everybody. So that’s all changing thanks to ai. It’s projected that 70% of new applications developed by organizations will use low-code or no-code technologies by 2025. That’s a year and a half from now. 70%, it was 25% three years ago, two and a half years ago.

Now it’s gonna be 70%. So instead of having to be restricted to programmers who have spent, you know, a lifetime learning code, they’re, and again, they’re gonna be fine because they’re also using AI and they’re gonna be incredible at it. But now you’re not restricted to individual programmers. Plus, since the code that’s actually being generated by AI is standard, you could now pick up your program.

And put it somewhere else and hire somebody else. That’s not something you could do before. You know, initially out of college, I worked for a telecommunication company and we couldn’t do anything with our programmers. If we pissed off our programmers, we were out of business, they could literally just shut us down by leaving.

I. You know, and that’s not, uh, kind of power to be taken lightly, but now you’re not gonna be restricted to that. Now you can do as much as you want, generate as many programs as you, as many applications as you want, and you don’t even need to know how to code. That’s an amazing thing. Everybody should be extremely excited about that because that, again, has been the bottleneck in development.

So a massive decrease in programming costs will lead to unlimited new programs and the redevelopment of inefficient programs. Now, when you say inefficient, Which application is inefficient? Which application is a pain in the butt? Which application changes crap all the time without telling anybody, including names of things and locations of things?

It’s Facebook. Facebook does that. Facebook literally, I’ve been doing social media for 20 years and sometimes I have to look up how to create a new fan page because they move the craft to some menu that’s in some other sub menu. What the hell? You know, that’s not how applications are supposed to be.

They’re supposed to be easy, intuitive, fun, but now we’ve just kind of accepted that programs are pain in the butt If you wanna use it, right? You gotta do the work. You gotta put in the effort, you gotta keep up to date, you have to do all this stuff. That should be part of any service. What other service do we do today where it’s like, yeah, it’s okay that that sucks and that it takes forever and that it’s really expensive and that it’s all these different things.

No, we just used another service. Problem is, we haven’t had that ability, but just imagine for a second that Facebook wasn’t a pain in the butt. Let’s say that Facebook had a prompt and your grandma Sally could pull up the prompt and find anything she wants and the program will do the work for her. What would that look like?

I think it looks something like this. Oh no, it’s not gonna load. Okay, so anyways, basically that was supposed to load a typing of, show me pictures of Billy’s 2019 graduation. That sounds. Pretty basic, right? Like I wanna see pictures of my relative who’s probably connected to my account. Show me pictures of Billy’s graduation.

You can’t do that. Well, you have to. What she has to do is she has to go onto Facebook. She has to find Billy, then she has to find photos. Then she has to scroll down maybe thousands of photos until she finally gets to the graduation photos, which. Are indexed, all this information is indexed. Why would it be that difficult?

But just imagine she pulls up the prompt and I wanna see pictures of Billy’s graduation. It pops up. That’s where application should be, and that’s where they’re gonna have to be because we’re not gonna accept any more of this training and being a technician of Facebook in order to find pictures of Billy.

So next up we have adaptation and diversity. So during a wildfire, certain plants depend on wildfires for reproduction and survival. Fire triggers, germination of dormant seeds in some plants, and fire adapted plants have specialized features for post-fire survival and regeneration. These are all fantastic aspects of a fire and their ability to rejuvenate the environment.

So in the near future, If your brand doesn’t have its own database of content to drive your own ai, you’ll be supporting someone else’s. So, just like we’re gonna be rejuvenating the forest, you’re gonna have to rejuvenate, uh, your approach to delivering content because now instead of competing with, uh, just Facebook or just chat g p t, you’re competing with all AI’s ability to generate custom content for your audiences.

And that is, uh, A little problematic for a lot of companies. A lot of companies don’t have the databases of content. Uh, instead what they do is they take all that content and they post it on YouTube, they post it on Facebook, uh, they post it on anywhere else but their own website, and that’s gonna have to change.

Now, that leads me to my next point is we’re gonna have to start thinking about licensing. So Nike Swoosh, how many trademarks do you think Nike a $2 billion company has? Do you think it’s a thousand? 5,000, a hundred thousand trademarks. I thought it was gonna be something like that, but what it was was 257.

257 trademarks for a $2 billion company that is largely dependent on their designs. Now, why is this, why would you have a billion dollar company not making a trademark on literally every single thing they do? It’s ’cause it’s super hard. It’s super expensive. You have to get the trademark, you have to enforce the trademark.

You have to find out, you know, who’s using the trademark. Then you gotta contact them. Then you have to say, Hey, gimme money, or, Hey, pull that down. It’s all a ton of work. And it’s really, really unnecessary now because what if we took their a trademark, any trademark, copyright, whatever you want, and you applied an N F T to it.

So you said, Hey, I’m gonna do a custom tracking code as part of the blockchain. It’s obviously mine because that’s in the record, and now I have ownership of my trademark. Then what if I automated an AI to scroll the internet, you know, and just look for people violating. My trademark and now the AI says, Hey, you know, you’re using that information.

You’re not supposed to, you either need to pay me 25 cents a month, or you need to pull it down. But no matter what they do, you didn’t have to do anything. So now you could have any amount of trademarks and copyrights as you want, and the enforcement is gonna be child’s play because everything is online and it’ll be fine found anyways.

So, Current AI solutions will make basic content free and accessible, but boring. So now we’ve talked about how to protect your information, how to enforce your trademarks, and the fact that you’re gonna have to have a content database. But why? Why would you have to do all that stuff? Because if you don’t use your content for your AI and you just posted online without any kind of licensing, then what’s gonna happen is what has already happened is that the data that we actually posted for the last 15 years, Has now been indexed by chat G B T and is probably on track to being owned by them or anything that they use that information to generate, because that’s the way the law is looking like it’s gonna head.

So now not only are you not using the data that you created to generate money for you and your business and your families, you’re using it to generate money for Microsoft or Facebook or Google or some big giant company that you know. Probably doesn’t need it, so why don’t you just keep it? What if we had our own AI and what I call an organizational knowledge interface, whereas an ai, it’s called Embedded AI for a database of content that you train on your company’s principles, on your company’s data, on your company’s content, and then give your customers access to your version of chat G B T that will generate fun.

You know, brand specific information specifically for you, or specifically for them, for every individual user. Now, in order to get your information, they have to come to your website. They have to be your user. And now you can compete with chat G P T. You could compete with Bard and you could compete with everything else coming out because you’re doing the same thing and you’re gonna have to do the same thing.

So the new internet environment driven is gonna be driven by speed, generative capabilities, and cheap programming. And this is gonna level the playing field for everyone. Both individuals and businesses and it’s a really good thing. It’s gonna be awesome. Now there’s also diversity. And diversity that’s gonna happen is actually gonna be a division of people and the people who use the internet and the people who don’t.

And so this is the diversity that I talked about and this diversity is necessary. We have a trades crisis right now. People don’t wanna be plumbers. And they don’t want to be, you know, carpenters, they don’t wanna be contractors and they don’t wanna be electricians. They don’t wanna do this work because there’s a whole bunch of cushy office jobs that don’t require any work or effort, and they’re just gonna do that instead.

But let’s say, let’s take that out. Let’s just add some diversity into the mix. So I think everyone will try this new tech. Now out of that new tech, uh, you know, experience, you’re gonna have adopters that actively use that new tech. That’s all of us. But you’re also gonna have a group who actively rejects the new technology and will probably start rejecting all technology just based on principle.

I’m from Texas. Texans don’t comply. That’s what they don’t do. Anybody else from Texas? No, we have one. There you go. You know what I’m talking about. That’s good. All right, so out of the adopter group, you’re gonna have two. Oh, that’s fine. But you know what? At the end of the day, that’s a good thing. You don’t want everybody to do all the same thing.

It’s led to the situation we’re in right now where I can’t find a contractor to fix anything in my house. It’s a horrible situation. Uh, so we’re gonna have two groups coming out with the adopters. You’re gonna have the creators, the creator group is gonna enhance content creation and release. Just like I showed you at the beginning of the video, all that crap that I did was on the side of being a dad to two kids, one of which is special needs, the president of a company and a very active kind of community person.

That was all, that was my side stuff. So if you’re a creator, these new tools are gonna turn you into an Uber creator. Like you’re just gonna be able to. Make anything you want, and this is just the beginning. We’ve only been accessing written content. Visual capabilities are now coming out with Mid Journey, but specifically chat, G B T, they already showed their visual component, but then Elon, you know, pulled the brakes on everything, and now we’re kind of waiting for it to come about, but that actual visual aspect is gonna be more game changing than the text aspect, and that’s coming really soon.

So the other group is gonna be utilizers people who consume and adopt all the new tech. You know, we need users. We don’t want a million, billion creators. We like users, and users who just access the technology, enhance their lives, enhance the entertainment that they access, and really just enjoy the internet more.

Those people are awesome and really that group who rejects the new tech, some of them are gonna come back and they’ll be adopters as well. Uh, now the preservationists are gonna completely reject everything. They’re just going to, you know, basically adopt an agrarian lifestyle. We’ll never access anything, and we need those people too.

We need people offline. So this diversity is actually gonna be a good thing. All right, let’s talk about disease and pest control. So wildfires control forest diseases and pests. High temperatures from wildfires kill harmful pathogens than insects. This restores ecological balance and reduces disease and insect impact.

So with our situation, AI is both the disease and the organisms that arise because of it, which is an interesting concept, but AI is also super dangerous. So here’s our little AI guy. So with cybersecurity, and like I said, I know a lot of C-level people, so I have a cybersecurity expert with a PhD, and he kind of validated.

I was like, eh, everybody’s concerned about this stuff. Should they be? And he is like, yeah. Yeah, you should be concerned about what’s happening right now. Much less what’s gonna happen, which is more sophisticated attacks. Imagine your standard virus could, you know, find a hole or is programmed to find a hole in your system.

Then it exploits that hole. Now imagine that the AI is int inte, or the virus is intelligent and it could search all of your data for all your weaknesses. And then it could not only exploit that data, it could hide what it. Doing so we could redo the code. It’s super dangerous. So these are more sophisticated attacks.

They’re coming. Now you have your targeted attacks. Let’s say that you have a, you know, competitor and you don’t like what they’re doing, so you’re gonna send a malicious AI to, you know, tear up their crap. And that’s really bad too. Then you have deep fake threats. You have AI, malware, you have autonomous, uh, botnets, you have data poisoning and manipulation.

These are all. Standard concepts when it comes to what AI can do in terms of, uh, malicious kind of cyber warfare, but there’s a cure. And the cure is the same thing as the disease, which is personal ai. So just imagine Jarvis, you know, everybody thinks of personal AI and they think it’s just like, oh, that’s so out there.

I’m like, we’ve been conceptualizing this version of AI for like a hundred years. Oh, it’s a machine you could talk to that helps you out. That’s what we all wanted. That’s what I thought I was getting with the internet. And then I had to, you know, go to a library and search through the little cards to find everything I wanted to do.

No, we all wanted Jarvis, we wanted this information. So what’s gonna happen is due to this threat of cybersecurity, you’re gonna have to have your own ai. It’s gonna have to run on your. Phone and what you’re gonna get is enhanced security and perf privacy. You’re gonna get personalized assistant, you’re gonna get improved accessibility.

You’re gonna have, uh, you know, better applications. I dunno what that says. Uh, broadband authorization. And you’re gonna, and this is just the beginning. This is just the basics of what an AI could do for you if it was on your phone and it’s gonna be a hundred percent necessary because your password that you change every six months is not gonna do it.

It’s not gonna be good enough. And even with the companies that know what they’re doing, which, you know, just having to reset codes all the time is a pain in the butt. We don’t wanna do it. And so what’s gonna happen is we’re gonna have to adopt personal AI to protect our stuff, but then also we’re gonna use it to do everything else.

You’ll finally be able to talk to it. So wipe out all memory of Siri because. That’s terrible and it’s been, and Alexa, oh man, Alexa. The fact they can’t redevelop that thing after so long is incredible. But this is a new generation of ai. It’s gonna be better than that, and it’s gonna be much better at interpreting what you’re instructing it to do.

So where’s your agency in this situation? It’s a dangerous situation, but with a few. Simple. No, they’re not simple. Uh, a few things you’re gonna be able to prepare for the future. And the fact that you’re all here and you all understand, AI puts you way ahead of the curve. You know, only 14% of Americans have actually tried to use chat G B T.

You know, when you’re talking to all the people that you know, you think like, oh no, everybody’s on it. Everybody’s just going nuts. Everybody, it’s taken over. And the, the facts are that’s only about 14% of, of that 14%. I’m sure you’ve talked to people who are like, yeah, I tried Cha j b t, it’s dumb. It’s like, it’s like, no, you are dumb.

No, but you know, you have people who just try something a little bit and then they’re like, oh no, it doesn’t do what I want it to do. I don’t understand the hype and blah, blah, blah. But hopefully now you understand the potential that you could have, uh, using ai. So how do you get ready for it? First of all, you need to automate and systematize.

Uh, I run a podcast. I do about a hundred episodes a year for Digital Marketer, and that’s one of the first things I ask people when they have a concept that they bring to me. They’re like, Hey, I’m a copywriter. I want to, you know, do an article or commentary podcast, talk about copywriting. I’ll ask them.

I’ll say like, okay, well what’s your framework? Like, what’s your system of copywriting? And a lot of times people will be like, oh, I don’t, I don’t have a system. I just know how to do it. And I’m like, oh. There’s lots of people who know how to do copywriting. Like what? What makes your thing better? Well, how can you teach people to do what you do?

Or are you hoarding the information? I hate hoarded information, so I want you to share how you do it. I wanna know how you do it. I wanna understand the concept behind your solution, and that requires a system. Secondly, automation. Everybody has to automate. And marketing is one of the professions where you could actually automate a lot of the tasks that don’t require the creativity, don’t require the relationships that you’ve had to build with your clients and to establish your business to grow your business to scale.

But you can automate some of that stuff and the best way to do it is through systemization first. So a digital marketer, we have the customer value journey. Who here has seen the customer value journey? Yeah, there we go. Lots of people. All right, so the customer value journey is an eight stage process. It takes a customer from knowing nothing about your brand, to finding your brand, purchasing a first item, ascending through your ladder, then promoting and advocating for your brand, and it’s all done in eight simple steps.

That’s a system. I could explain it to you in one sentence. If you can’t do that, then your system is probably over complicated or too specific. So you need systems that you can explain and that could act as an overarching framework for all the other things you do, for all of your processes, for all your methodologies.

And that’s what really makes Digital Marker special, is that we’ve condensed all that information into a framework that’s adaptable to every situation. So even though AI has taken over and everything that we do is changing, this framework still works. Because we made it broad enough and flexible enough to be useful, no matter what happens, no matter what methods come up or technology changes.

There we go. Alright, so if you don’t have an established, comprehensive, overarching approach to marketing, you’re going to need one very, very soon. Uh, whatever can be realistically automated through ai should be automated through ai. Uh, the use of AI tools to augment your, or you should use AI tools to augment your creative capabilities, then forwards your agency’s unique identity to offer distinctive value to clients.

And then we get into the framework. Now, that framework that I showed you, I actually made a two prompt system for using it however you want. So instead of having to train through all the ai, since it is so simple and we have defined it so well, I could actually generate a custom digital marketing strategy for any company within.

Like a minute. Now, before it would take me a lot longer than that, and I’m the president of the company. It would probably take an hour, two hours, three hours, you know, whatever it is. And now you could do it in two minutes. So I’m going to share that later on. All right, next full stack Marketing. And this is a funny one because I literally argued for the exact opposite, like a year ago.

I, I said, Hey, you need to specialize. You need to be the expert in a specific method, and then you could go out and sell that service to whoever you want. But I’ve actually reversed that entire thing now, and now I say, Everybody’s gonna have to be full stack marketers. And that’s, it’s crazy for me to say, ’cause it’s, it’s just so opposite.

But you, you can’t specialize everything that you’re doing is gonna have to be a complete, comprehensive strategy that actually takes on everything. Now you can do partnerships and you can do everything else, but if you want to be on that next wave of big agencies, if you’re not doing full stack marketing, you’re gonna have to start incorporating those more comprehensive aspects into your service, because that’s gonna be the expectation of your users.

So just like I was talking about these new applications that are not a pain in the butt to use, people are gonna take that lesson and start to apply it to every service that they use. So if your service doesn’t do all the things and make my life easier and require me to do absolutely nothing, then I could probably find somebody easier, somebody who does all that stuff.

I don’t wanna learn marketing. You know, for me, when I had my agency, my goal was to teach. Small businesses, how to do their marketing. So I’d set up their website, I set up their funnel, I made their lead magnet. I set up their social media profiles, all their branded graphics, and then I made 30 to 50 videos teaching them how to use all the stuff I created in order to execute the plan.

And I had a 5% success rate. 5% of my clients actually watched any of the videos, and I could tell because I tracked the videos and be like, wow, I didn’t watch any of those 50 videos. That I custom made specifically for their brand. So small business owners don’t wanna do it. I’ve tried. They, they don’t wanna do marketing.

So marketers, uh, need to start providing. All the things. So the way market is gonna change a lot, uh, and it’s not just that you’re gonna have to do full stack, it’s that you can’t focus just on advertising either, because advertising is gonna be one of the easiest things for AI to automate. Now maybe you do something special and you have a technique, and you have all these different things that makes it unique to your brand.

But the expectation. You know, take yourself out of it. Take your competitors out of it. The expectation of customers is gonna shift drastically for advertising. It’s gonna be like it was back in, you know, the late two thousands when you could use Yahoo and start making money just by turning the stupid thing on.

That’s gonna start happening again. And what’s gonna happen is that these small businesses that never wanted to do paid advertising because they spent $500. And it didn’t work. They didn’t get any business. Now they can take that same $500, use an automated system, and it’ll start making money for them because that kind of experimentation, the metric tracking, you know, all the aspects of marketing could be automated by an AI and probably will be because now Google doesn’t have to access the 20% of the market that’s willing to do paid advertising.

They could access a hundred percent of the market. Because once Bob the mechanic finds out that Steve down the street just made, you know, had a $50,000 month because he used Google’s new automated ad platform, he’s gonna jump on it too. And when he jumps on it, and all he has to do is input his address and a couple services and a picture.

And then boom, you get business. Now everybody’s gonna get online. So the cost of advertising is actually gonna vastly increase because the competition is gonna be 10 times what it is right now. And that’s a good and a bad thing because you’ll be able to predict paid advertising a lot better. Uh, but if it becomes.

Extremely easy to set up. We’re gonna have massive amounts of competition. Now, the other part of Full Stack and everybody knows what Full Stack is here, uh, is that offline methods are actually gonna get way more important if you actually look at the statistics when it comes to billboard effectiveness, which I was like, what Billboards?

It’s actually gone up. Like Blue villages are way more effective than they used to be. Same thing with mail. We actually just did our certified partner conference and I think three of the speakers talked about mail systems. And I, you know, I did mail back when I did real estate in college and it was a pain in the butt.

And then you stopped as soon as you could because it was so much work that’s coming back. And so we’re gonna out start incorporating all aspects. I’m not gonna get into VR and ar. That’s gonna be part of it too. And this offline methodology is gonna come into play in that instance as well. So content, it’s gonna be driven by generative AI through the private.

Organizational user interfaces that you’re gonna have to set up for you and your clients. So that content generation, again, is gonna become vastly more important. Uh, and then cohesive approaches will be the only acceptable way to perform marketing. And this is actually related to how people consume content.

Because if you have a whole bunch of users and they’re going onto a platform that will now generate any content they want in any media that they want. Now you’re gonna have to start thinking about, okay, well how do I track that? Because I have some people who like reading, I have some people who like to listen to podcasts.

I have some people who like to do video. You’re gonna have to cover all your bases. You’re gonna have to do all of it, because if you have a user who doesn’t wanna watch videos and all you have is videos, they’re gonna be like, eh, but you can use generative AI and it’ll turn into an article or a whatever you want.

Uh, okay. Then the last aspect, and this is actually a new one, I actually just did a podcast about community and I was like, oh my gosh, community. It’s actually gonna become insanely important right now. Community is like a side fact, right? You just use it for like customer care, like, ah, they got the forum and we’re gonna have to deal with the customer and they could directly contact us.

This is a pain in the butt. So community aspects, aspects are gonna be huge. And like Buzz, one of our certified partners, the digital marketer, I was talking to chatbots. You know, chatbots and we were talking about how we need to rename chatbots because everybody is just like, ha, no, I’m not using chat bot.

If you call it AI bot or what we call it Buzz bot, uh, you know, that aspect, it’s gonna be useful, but we’re gonna have to use it and you’re gonna have to feed it and you’re gonna have to give it all the content you can, uh, because people are gonna expect to, you know, have a community within your brand.

Now I’m gonna talk a little bit about more, more about that in a second. Okay. Application development. I’m not gonna say we all have to become SaaS developers. I. But we might have to all become SaaS developers. So the good old days of swipe files, eBooks, and traditional trip wires are probably numbered.

Now you might think like, oh no, I made all these eBooks. I made all this stuff. That’s okay, because all that core content that you made can now be used to drive useful applications. And so what I’m developing right now is a system of actually taking that written form of content and then turning it into useful content or concepts for applications that now everybody could interact with the information and use the information well.

The examples I use is there’s a, a book I always see on Instagram. It’s like 50,000 woodworking projects, and I watch these Instagram videos and I’m like, oh man, that stuff looks so cool. I would love to do that, but I only have these pieces of these tools and I only have this much wood. Like, and I wanna do a project, but I’m gonna have to look through 50,000 projects to find a project.

What if I just took that 50,000 projects, tweaked it, turned it into a database, and now I could query that database based on the tools I have, the equipment I have, the time I have to work on it Now, I just took a book that was kind of useless because I’m never gonna buy a million pieces of equipment to do these projects, and now I could do it today.

I could do it like in 30 minutes because I’ll just grab my saw and whatever I have, and now I can do these projects. So all the books in the world, you know, it’s kind of funny ’cause we all kind of all books, nobody reads anymore. I’m like, no, no. Books are fantastic. They’re structured, detailed content.

Now you could use those to drive your new programs and now your programs are gonna be freaking amazing. So people who have databases of content or books or all this information are gonna be able to make incredible things and it’s gonna be a ton of fun. Uh, so. Your clients and your audiences are gonna expect fast, easy applications to do the work for them.

So like I said in the beginning when I talked about Facebook and what pain a but the butt it is to actually use Facebook. Imagine now it’s useful and everybody’s happy and you don’t have to learn anything. And it just comes naturally because the system was developed for the user instead of the capabilities of the person creating the product.

And that’s where the benefit’s gonna come. So everybody’s gonna love making applications. You’re gonna have to make tools and applications that put your client’s content into action. Alright, universal licensing, still got five minutes. I’m good. Okay, so licensing, I already touched on this subject. We’re gonna have to license everything, literally everything.

So, uh, maybe not, maybe not comments. I kind of debate on that topic. But, you know, currently we don’t license our information. We take all your pictures and you post it on Facebook and now Facebook gets to make a bunch more money off of it, and you do articles and you do forum posts, and you do all this information, but you’re just giving it away.

So we’re gonna be the ones to push the licensing agenda. So licenses is gonna be driven by a copyright N F T incorporation and AI tracking and enforcement. So instead of just posting content, we’re gonna license that content. We’re not gonna allow chat G B T to use our content to make more money. We’re not gonna allow anybody to take our content and feed it into whatever system they want to generate stuff for them.

We’re gonna use it ourselves because we’re gonna license it, right? So, uh, unless you want unauthorized use of your content to power AI products, you’re just gonna have to. So you know, there’s gonna be systems in place, it’s gonna be automated, it’s gonna be simple. But already start thinking. Put that in your mind that I’m gonna have to license every piece of content I create unless I want it stolen.

So this is good news because what it means is that you could potentially be paid for the use of your content and the value of your brand is gonna increase by orders of magnitude. If we all got on board and we all generated our databases and we all license our content, now who’s missing out? It’s gonna be all of the people, all of the companies that actually benefit from our content for the last 20 years without having to pay us for it.

So they’re gonna have a content run, they’re not gonna have enough content. They’re going to either have to buy brands or they’re gonna have to hire content creators. And so now the new content is gonna be dispersed. We’re all gonna have the new content, and now the value of your specific brand is gonna go through the roof.

Because they’re gonna say, oh my gosh, you have a hundred thousand pieces of content that we can now use to generate anything we want. Okay, we have a trillion dollars. We’ll give you a million for it. It’s gonna be a good thing. So the, the, the piece, every piece of intellectual property is actually gonna skyrocket, and brands and companies will have more tangible value than they’ve ever had before.

All right, next. Perpetual revenue almost there. So if you combine application development with license setup, you can have unlimited. Amounts of revenue. So instead of having to hope that your client stays with you, continue to deliver every single time you do a campaign, if you don’t deliver or if they just feel like it, they could fire you.

Right Now there’s marketing companies I talk to all the time. Marketers were like, I killed it. I made them $3 million and then they fired me after six months because, you know, the system was automated. They didn’t need me anymore. Nobody likes that. So just imagine that all the work you did, you incorporated some aspect of ongoing revenue.

And that’s why I love high level, you know, and I’m not actually affiliated high level, but high level has a fantastic model because now they’ve incorporated that aspect of. Perpetual revenue into these people who are doing the work to set it up in the first place. And it’s a really good thing. You have companies making thousands, tens of thousands, hundreds of thousands, millions of dollars using their service, their white labeled service.

And that’s just maintained whether that client stays with them or not. So it’s really good. Uh, so the other thing is if you wanna decrease that expense, You just maintain the licenses and applications yourself. You say, Hey, I’m just, I’m gonna do the work for you. I know you don’t want to pay for this.

It’s more expensive if I do the licensing and the applications in your name. So we’re gonna develop it for you. And now you’re the one that’s the SaaS provider. You’re the one that, that’s the licensing company. You’re the one that owns everything and you can do whatever you want with it. Alright.

Generative brand stylization. So this was a term I had to make up because there wasn’t really a concept for it. But basically you’re gonna need to stylize your content, your voice, basically everything that you do in terms of content to be specific to your brand. I. In generative ai. So it’s not just about making content, making a video that sounds like you commenting on social media.

So it sounds like your brand doing articles in the voice of your brand, uh, you’re gonna actually have to have a system that allows you to stylize that content and then generate content based off of it. So as AI becomes increasingly capable of providing inexpensive and automated solutions, customization will actually be less prevalent.

To counter this, we must invest in branding style and creative. And these be, will become the pillars that set you apart. Enable us to create memorable experiences and build meaningful connections with our clients. So, you know, to date we’ve kind of been technicians. You know, if you knew how to do something, hey, I know, know how to make podcasts, okay, you’re hired, you make podcasts.

No, you want style with it. You want it to be specific to you, unique to you, and it’s gonna have to be, because otherwise if you just want general whatever, chat, G B T can do that. They’ll do general. Whatever you want, you want, you need to stylize your content in a way where it’s specific to you, it’s unique to you.

They have to come to you in order to get that content. And if they don’t have to go to you, they won’t. They’ll just use chat, G P T or whatever solution they can find. All right. Finally, the core metric that’s gonna be running all of our lives, and literally every business is gonna be customer lifetime value, which is kind of a side metric if you think about it.

’cause when we think about marketing and campaigns, you’re thinking about 90 days, six months, one year, three years, but you don’t think about forever. You don’t care because you just need to get them results right now to acquire those customers. Prove your value, keep that client on the hook. But just imagine you didn’t, what if, what if all you con were concerned about was the customer lifetime value?

Because advertising, customer acquisition is gonna get crazy expensive. So what’s gonna happen is you’re not just gonna worry about getting that initial customer because you’re probably gonna break even or lose money on that initial sale. What you’re gonna care about is the subsequent sales. And the fact that you keeping a customer is way cheaper than getting a new customer.

We always say that there’s a, you know, everybody says that, oh yeah, it’s cheaper, sometimes cheaper to keep a customer than find a new one. But at the end of the day, it doesn’t affect how we actually, it’s negative to us because if we told our client that we’re like, you know what, just wait like two years and you’re totally gonna appreciate what I did for you.

No, they’re gonna, they’re gonna fire you. So, So due to paid advertising automation, the cost of acquiring new customers will get increasingly expensive. This will require companies to maintain customer relationships for as long as possible, leading to improved products and services. Who’s ready to have all of those insurance commercials that promise to take care of business, actually take care of business when something goes wrong?

You know, that is the, the biggest falsehood in advertising is the fact that insurance companies are the best at advertising, how good they are at customer service. But now just imagine that they have to be, and they have to take care of you because it’s gonna be crazy expensive to get new people. So customer relationship management will be extremely important to maintain business and ongoing revenue.

And this actually comes back to the community factor that I already talked about. We’re the community of people and you taking care of people, and you providing good services, good products, and good customer service is gonna be the only way you’re gonna be successful. Where right now, that’s not the case.

You can make a killing in six months and then piece out, and everybody’s gonna be like, good job. You did it. You know, that’s not gonna be acceptable anymore. Everybody’s gonna have to worry about the lifetime value of every customer. All right, so you might be wondering why am I excited about all this happening?

I’ve talked about everything burning down and I already kind of mentioned it. You know, I’ve, I’ve been doing content for 20 years. I’ve been using a computer since I was five. My dad’s a computer engineer. I’ve seen every development, every modern development actually happen in real time. And I was paying attention ’cause I’ve been super into this stuff for almost my entire life.

And I’ve been bored to death for 13 years. And I don’t like being bored. I break stuff when I’m, no, I don’t break stuff, but I get tired and I move on. And so that’s what, uh, I’m just excited that we’re finally back into a stage of development of change, of exciting times, of things growing. You know, nobody likes to be stagnant.

Nobody likes to be like, I’m just okay. It’s good. I’m not bored. Nobody ends up like that, then things go wrong when, when humans get bored. So you don’t want that to happen. Another thing is that, you know, we’ve talked about failure. That’s been kind of a, uh, revolving theme here at the Commitment Summit, and I’ve failed hard.

I. When I was originally out of college, I mentioned some of my experience, but I had, you know, properties in multiple states. I had sold a company before. I had done really well. I was part of a tech startup. I had done all these things and then around 27, my entire life imploded and I lost everything. I lost my business, my marriage, all of my money, and my principles, like literally my principles and my philosophy of life was weaponized against me.

And I literally started from scratch in almost every sense that you can think. And what happened was I survived and I grew, and I’m way better now. So was it a bad thing

so that even if that did happen, I know I’ll be all right. I know that everybody will be all right. You know, a lot of people get really stressed out when they lose a job and you know, if you’ve been through really rough stuff, you’re like, there’s more jobs. Don’t worry. The company’s gonna be fine. You’ll be fine.

Everybody will be fine. You just gotta keep on moving and growing and doing the work. So I mentioned a lot of statistics, a lot of, uh, projections, a lot of, uh, kind of conceptualizations of what’s gonna happen in the future. And it wasn’t all from scratch. So, If you go to this link, uh, I included all the research that I did for actually doing this, including those prompts.

So if you actually go here, you could see the actual prompts in chat G B T for those two education examples. Uh, you can see all of the slides, uh, you can see all of the other links. I didn’t link it specifically to the slides, but it’s pretty obvious where I got the data. So if you wanna check all that out, that’d be great.

Uh, I didn’t put the prompt in here for the customer value journey, but I will add that after this. So stay tuned for like, 15 minutes and I’ll put it out there. Uh, thank you. That’s all.