Fitness competitions are beneficial for a number of reasons. They encourage fitness community growth, they can enhance your competitive spirit, and they really show you whether or not you’ve progressed with your training. The good news is that creating these events is relatively easy; the bad news is that managing them can make or break your organization.
Having any kind of success with a fitness workshop requires more than good information, a good presentation, and a good coach, it requires a strategic promotional marketing campaign to tell the world about it. Just like everything else I write about marketing in the fitness industry, I always relate this back to a good workout plan. You need an objective, a timeline, a method, and consistent execution. Here I describe the basics of those components.
I’ve spoken to literally hundreds of different trainers about how to make money in the fitness industry, and while many of them are extremely qualified, very few have ever considered the fitness workshop as a possible revenue stream. Fitness workshops could provide an enormous boost to your fitness business, and here I layout a step by step process for creating your first one.