I’ve read thousands of fitness bios over the years as both a fitness enthusiast, editor, and business developer. Unfortunately, very few have sounded professional, no matter how amazingly qualified the individuals were. Here I’ll discuss five steps you can take to ensure that your fitness bio does the job you need done.
Tag: fitness business
Growing a business to a point that it can be sold isn’t easy, especially when that business is in the fitness industry. Even so, I did it and it changed my life forever. Here are three of the core reasons why I sold my fitness business My Mad Methods to Onnit Labs.
It may be hard to imagine someone saying, “You have enough education,” but that’s exactly what I’m telling you. Fitness professionals have a thirst for knowledge that transcends logic sometimes. Here I’ll explain why your fitness knowledge may be sufficient, and why instead of getting a new certification, you should be investing in your business.
The fitness industry is extremely competitive, but just like any other space, the person/company that does the work will reap the rewards. After working with dozens of fitness brands (including building and selling my own company), here are the 5 things I have found to be essential to online marketing for fitness.
Exercise demo videos are an excellent way to promote your business and your fitness knowledge cheaply and effectively. Even so, there are a few things that you can do to improve the look and feel of your exercise demonstrations with a little bit of effort. Watch this video and learn how to quickly start creating useful video content for your social media and website.
Are you ready to write your first fitness article but have no idea where to start? Use this three step process to generate an endless amount of fitness article topics based on your experience as a trainer. Start writing and start getting traffic now.
Having any kind of success with a fitness workshop requires more than good information, a good presentation, and a good coach, it requires a strategic promotional marketing campaign to tell the world about it. Just like everything else I write about marketing in the fitness industry, I always relate this back to a good workout plan. You need an objective, a timeline, a method, and consistent execution. Here I describe the basics of those components.
I’ve spoken to literally hundreds of different trainers about how to make money in the fitness industry, and while many of them are extremely qualified, very few have ever considered the fitness workshop as a possible revenue stream. Fitness workshops could provide an enormous boost to your fitness business, and here I layout a step by step process for creating your first one.