Branding Your Profile

Purpose

Branding your social media channels is a great way to reinforce your image, especially when you’re starting out. It’s simple and free, and it will put your different platforms way ahead of your competitors. The trick is to follow the dimensional guidelines of each platform to make sure your image looks correct on each channel.

step by step guide

STEP 1: FIND OUT THE CORRECT DIMENSIONS FOR YOUR IMAGES

The following are the current dimensions of the icon and header images of each of the essential social media networks at the writing of this book:

NETWORK
ICON DIMENSIONS
HEADER DIMENSIONS

FACEBOOK
ICON DIMENSIONS: 180px x 180px
HEADER DIMENSIONS: 851px x 315px
INSTAGRAM
ICON DIMENSIONS:110px x 110px
HEADER DIMENSIONS: NA
TWITTER
ICON DIMENSIONS:400px x 400px
HEADER DIMENSIONS: 1,500px x 500px
YOUTUBE
ICON DIMENSIONS:800px 800px
HEADER DIMENSIONS: 2,560px x 1,440px
PINTEREST
ICON DIMENSIONS:165px x 165px
HEADER DIMENSIONS: NA
The dimensions of icon and header images for your social media platforms change sometimes, but not to worry! Using this link you’ll be able to always find the up to date information: http://sproutsocial.com/insights/social-media-image-sizes-guide/

STEP 2: USE PICMONKEY.COM TO CREATE YOUR GRAPHICS

Go to the PicMonkey.com homepage and click on the “Design” link. Upload a your logo and use the “CROP” and “RESIZE” functions of the “Basic Edits” menu to adjust the background to the proper pixel dimensions as listed in Step 1.

STEP 3: UPLOAD YOUR GRAPHICS TO YOUR SOCIAL NETWORKS

While each social media network has a slightly different process, most have an “Account” or “Preferences” link in the upper right hand corner that will give you access to make changes to your profile.