Layout

A professional email layout doesn’t have to take tons of time and money to create! Even if you have the ability to do it yourself, you still may want to forego the time and use this process instead step by step guide.

STEP 1: FIND AN EMAIL NEWSLETTER THAT YOU LIKE

If you’re into fitness, chances are that you’re already subscribed to a bunch of different fitness newsletters. If you are, simply go through them and start looking at things you like and don’t like about them. Which articles do you usually click on? Where are they located in the email? Are they at the top? Do the emails feature a big image? Is there a simple text link on the right side? Where is the advertising featured in the email and what does it say? How many articles are linked to the email? Make a note of everything and take a screenshot of the email.
If you’re not signed up for any newsletters, check out the big guys and sign up! Here are a few of my favorite examples to draw upon:
http://www.MensFitness.com
http://www.BodyBuilding.com
http://Q.Equinox.com
http://www.GQ.com/

STEP 2: CREATE YOUR IDEAL LAYOUT

If you’re not savvy with Photoshop (or you just don’t want to use the time), get a piece of paper, and sketch out your ideal layout. Where is your header banner? Where are your social media links? How many articles are going to be featured? Are you going to put a banner ad somewhere? Try to fill in as many boxes as possible.

STEP 3: HIRE A PROFESSIONAL ON FIVERR FOR $5

This is, of course, a cheatcode! You don’t have time to design a whole template or figure out how to make Mail Chimp look awesome, so use someone who does! Simply go to https://www.Fiverr.com/, search “mail chimp,” and boom! You have a big fat list of professionals that can do everything from design your header banner to making a complete, customized template for you to use in your email campaigns.
The easiest way to choose one is to look at their past work and see if any of it matches the vision you created in Step 1. Be sure to have your screenshots ready to shoot over to them. From my experience, the following Fiverr professionals do some good work in this regard:
Ascentagency: https://www.fiverr.com/ascentagency/design-a-mail-chimp-template
Afaz30: https://www.fiverr.com/afaz30/design-mail-chimp-email-newsletter-template

© Mark de Grasse. All rights reserved. Powered by MegaMad.