Fitness Industry Experience

Mark de Grasse was the Marketing Director for the Evo Fitness Bike, an innovative indoor cycle that “swayed” to encourage core muscle development and provide a more realistic cycling movement. During his time at the company Mark managed website development, trainer recruitment, and certification development.

While researching content marketing and brand development Mark had several meetings with Bill Bradford, Beach Body’s Chief Digital Officer and the founder and developer of Beachbody On Demand. The two discussed the content marketing efforts and development of the Beachbody On Demand platform.

Mark was hired as a technical advisor in 2015 for the Nike+ Training Club App. Mark oversaw unconventional training technique and movements to ensure accuracy.

Mark was hired by Lori Fetrick, otherwise known as “ICE” from American Gladiators, to develop her new online fitness brand from the ground up.

Mark founded “Onnit Academy,” the content marketing and educational platform of Onnit Labs. Mark was instrumental in the development of the Onnit Academy Level 1 Certification, design and outfitting of the Onnit Academy Gym, and the development of several key pieces of workout equipment, including the Onnit Battle Bag, Onnit Battle Ring Suspension System, redevelopment of the Onnit Primal Bells, and other accessories.