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Core Message Canvas (Detailed) | ChatGPT Prompt

If you want to develop a compelling and concise core message for a marketing campaign, the Core Message Canvas could be the solution! This prompt series is based on DigitalMarketer’s Core Message Canvas and will allow you to create your core message in minutes.


PROMPT SPECS

Purpose: This prompt is based on DigitalMarketer’s Core Message Canvas framework taught in their Digital Marketing Mastery Certification and AI-Powered Marketer Masterclass. Use it to create a single, cohesive core message for your brand, marketing campaign, social media campaign, etc.

AI Platform: ChatGPT

Source: DigitalMarketer.com (Concept), Mark de Grasse (Prompt)

Related Courses: Digital Marketing Mastery Certification, AI-Powered Marketer Masterclass


INSTRUCTIONS

Copy and paste each of these six (6) prompts into a single ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT


PROMPT 1: Jobs To Be Done

Act as a marketing professional. Summarize the "Jobs to Be Done" concept in relation to marketing.

PROMPT 2: Essential Information

My company is [INPUT COMPANY NAME]. Here is a short summary of what we do:

[INPUT BRAND STATEMENT OF VALUE]

Here is a short summary of my Customer Avatar:

[INPUT SHORT CUSTOMER AVATAR SUMMARY]

PROMPT 3: What's Being Sold

My company sells the following products/services. Create a “Jobs to Be Done” statement for each product in the following format: “When [Input Situation related to product or service], I want to [input Motivation of a customer], so I can [input expected outcome].”

Here are the products/services:

[INPUT LIST OF PRODUCTS/SERVICES]

PROMPT 4: Core Message Metaphors

Create 5 metaphors, analogies, or catchy marketing campaign phrases for each of the Jobs to Be Done statements.

PROMPT 5: Core Message

Using the metaphor/analogy/campaign phrase stated below, create a single statement that encapsulates the entire message of the campaign within a single sentence:

[INPUT SELECTED METAPHOR/ANALOGY/CAMPAIGN PHRASE]

PROMPT 6: Campaign Hashtags

Create 20 unique hashtags that relate to the following marketing campaign concept:

[INPUT DESIRED CONCEPT]