Challenges are an excellent way to engage your audience while also providing useful information. Think in terms of, “I bet you can’t do [blank].” They can be workout based (e.g. 50 reps for time) or movement based (e.g. perform a Pistol Squat).
Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark de Grasse is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.