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Admired Brand Assessment | ChatGPT Prompt

How do you start defining a brand if you haven’t built one before? You start by looking at the brands you admire, then you steal all the concepts! Jk… don’t do that, but DO use them as inspiration to build your brand. Use this prompt to start the process.


PROMPT SPECS

Purpose: Use AI to find the branding attributes of admirable brands, then create a checklist of how these aspects can be applied to your brand.

AI Platform: ChatGPT

Source: Mark de Grasse

See It In Action: ChatGPT Chat Link


INSTRUCTIONS

Copy and paste the prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing the prompt.


PROMPT

PROMPT 1: 

Review the brand called [INPUT BRAND NAME OR WEBSITE] online, then create a list of the following branding aspects:

- Brand Personality and Identity
- Typography & Font Styling
- Design Style & Aesthetics
- Tone & Messaging
- Scalability & Versatility
- Consistency & Alignment
- Mood & Emotional Resonance

Convert a Podcast Into an Article | ChatGPT Prompt

Do you have tons of podcasts but not a lot of written articles? Now you can have both! Using this prompt you can easily turn a single podcast transcription into one or more articles in minutes!


PROMPT SPECS

Purpose: Convert a transcribed podcast into a table of article topics, then into an article using an effective article outline.

AI Platform: ChatGPT 4

Source: Mark de Grasse (Prompt)


INSTRUCTIONS

Copy and paste each of these two (2) prompts into a single ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt. You’ll need to transcribe your podcast prior to using this prompt (I used Descript to generate the transcription).


PROMPT


PROMPT 1: Generate Topics from Transcription

Review the following podcast episode transcription, then create a list of potential articles that could be derived from the content. Suggest at least 3 to 5 article topics, along with suggested titles, summaries, keywords, and sub-topics for each. Arrange the article ideas in a table. Here is the transcription:

[PASTE EPISODE TRANSCRIPTION]

PROMPT 2: Essential Information

use the suggested topic for article suggestion #3. Create an article using the following outline:

I. Hook - Introduce the concept with a clever/interesting story from the podcast transcription.
II. Introduction - Introduce the premise of the article and summarize what the reader will gain from consuming the information.
III. Primary Topics - Create a section for each of the primary points and fill in more detailed information found in the transcription.
IV. Re-Summarize - Re-summarize the point of the article and how the information could benefit the reader.
V. Call to Action - Create a call to action for the reader to learn more information by listening to the full podcast episode. Summarize the podcast episode.

Core Message Canvas (Detailed) | ChatGPT Prompt

If you want to develop a compelling and concise core message for a marketing campaign, the Core Message Canvas could be the solution! This prompt series is based on DigitalMarketer’s Core Message Canvas and will allow you to create your core message in minutes.


PROMPT SPECS

Purpose: This prompt is based on DigitalMarketer’s Core Message Canvas framework taught in their Digital Marketing Mastery Certification and AI-Powered Marketer Masterclass. Use it to create a single, cohesive core message for your brand, marketing campaign, social media campaign, etc.

AI Platform: ChatGPT

Source: DigitalMarketer.com (Concept), Mark de Grasse (Prompt)

Related Courses: Digital Marketing Mastery Certification, AI-Powered Marketer Masterclass


INSTRUCTIONS

Copy and paste each of these six (6) prompts into a single ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT


PROMPT 1: Jobs To Be Done

Act as a marketing professional. Summarize the "Jobs to Be Done" concept in relation to marketing.

PROMPT 2: Essential Information

My company is [INPUT COMPANY NAME]. Here is a short summary of what we do:

[INPUT BRAND STATEMENT OF VALUE]

Here is a short summary of my Customer Avatar:

[INPUT SHORT CUSTOMER AVATAR SUMMARY]

PROMPT 3: What's Being Sold

My company sells the following products/services. Create a “Jobs to Be Done” statement for each product in the following format: “When [Input Situation related to product or service], I want to [input Motivation of a customer], so I can [input expected outcome].”

Here are the products/services:

[INPUT LIST OF PRODUCTS/SERVICES]

PROMPT 4: Core Message Metaphors

Create 5 metaphors, analogies, or catchy marketing campaign phrases for each of the Jobs to Be Done statements.

PROMPT 5: Core Message

Using the metaphor/analogy/campaign phrase stated below, create a single statement that encapsulates the entire message of the campaign within a single sentence:

[INPUT SELECTED METAPHOR/ANALOGY/CAMPAIGN PHRASE]

PROMPT 6: Campaign Hashtags

Create 20 unique hashtags that relate to the following marketing campaign concept:

[INPUT DESIRED CONCEPT]

Freeze & Fry Cold Dip/Breathwork/Contrast Therapy Plan | ChatGPT Prompt

Interested in adding a cold dip/breathwork/contrast therapy routine into your health plan? Generate one using this simple prompt! It’s built to create a progressive plan based on your current health and tolerance levels.


PROMPT SPECS

Purpose: Create a progressive Freeze & Fry Plan that increases the duration of the cold dip on a regular basis to increase proficiency and benefits.

AI Platform: ChatGPT

Source: Mark de Grasse

See It In Action: ChatGPT Chat Link


INSTRUCTIONS

Copy and paste the prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing the prompt.


PROMPTS

PROMPT 1: 

Act as an alternative health professional. Create a progressive health routine incorporating the following structure: Cold Dip with Breathwork followed by a Hot Spa Dip or Hot Shower. The intent is to increase the duration of the Cold Dip to a maximum of [INPUT #] minutes over a period of [INPUT #] months by doing [INPUT #] sessions per week. I prefer [INPUT SLOW, FAST, OR SLOW & FAST] breathwork during the Cold Dip.

Create a Table with the columns: Session #, Date, Cold Dip Duration, Breathwork Style, and Hot Dip Duration. Provide a full table with all information incorporated. Do not create a "snippet" of the information. Fill in the time period and factor in the suggested details below. 

Cold Dip Duration: Gradually increasing by 30 seconds after every two sessions, starting at 1 minute and progressing to 3 minutes by the end of the  period. This gradual increase is in line with your goal.
Hot Dip Duration: Consistently at 10 minutes for post-cold dip relaxation and body temperature normalization.
Safety and Comfort: Always prioritize your comfort and safety. If a session feels too challenging, maintain the same duration for additional sessions until you feel comfortable to progress.

Dream 100 Brand Authority Networking Template | ChatGPT Prompt

One of the best ways to start gaining authority for your brand is to create a list of potential networking partners (according to my friend Hassan Bash). Use this ChatGPT prompt to start the process of creating your Dream 100 Brand Authority Networking list!


PROMPT SPECS

Purpose: To create a launching off point for building a Dream 100 Brand Authority Networking List. This concept was presented by Hassan Bash during DigitalMarketer’s Agency Talk event on 12/15/2023.

AI Platform: ChatGPT

Source: Hassan Bash (Concept), Mark de Grasse (Prompt)

See It In Action: Executed Prompt


INSTRUCTIONS

Copy and paste each of these two (2) prompts into a single ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT


PROMPT 1: Create 10 Networking Categories

My business involves selling [PRODUCT/SERVICE] to [SHORT CUSTOMER AVATAR DESCRIPTION]. I am seeking to connect with potential customers, partners, and mentors to build authority in my space. Suggest ten groups of people that would be useful to connect with in the form of podcast guesting/hosting, networking, video creation, article creation, event attendance, and other coordinated business efforts.

PROMPT 2: Create Chart Template of Dream 100

Based on the categories, create a table containing 100 people (10 per category). Column 1 is the number, column 2 is the person, column 3 is the category.

Give Up Alcohol Plan | ChatGPT Prompt

Want to stop drinking but don’t know how? You just need a plan that incorporates realistic progression, and allows you to give up in stages that you determine. Create a custom give-up plan with this prompt!


PROMPT SPECS

Purpose: Create a custom guide for giving up alcohol within a specific timeframe, incorporating progressively longer increments of time and different types of alcohol.

AI Platform: ChatGPT

Source: Mark de Grasse

See It In Action: ChatGPT Chat Link


INSTRUCTIONS

Copy and paste the prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt. If you use GPT4, a chart will be generated.


PROMPTS

PROMPT 1: 

Act as a spiritual, mental health, and physical health professional. I am seeking to give up [HABIT] within the next [TIMEFRAME]. I currently drink [ALCOHOL TYPES] on a [DAILY/WEEKLY/MONTHLY] basis. Create a plan to give up alcohol in longer and longer increments by giving up different types of alcohol as time progresses, resulting in a complete cessation of alcohol within the time frame specified. Create a chart outlining the time progression and alcohol being given up. 

Complete Social Media Posting Schedule | ChatGPT Prompt

Not sure what to post on social media? This 2-prompt series will train ChatGPT to be your own social media manager! Get a schedule, descriptions, and suggested media for your next campaign.


PROMPT SPECS

Purpose: Create a social media posting schedule custom-made for your brand and objectives. Simply fill in the brackets and you’ll get a full schedule of posts for as long as you want!

AI Platform: ChatGPT

Source: Mark de Grasse

See It In Action: ChatGPT Chat Link


INSTRUCTIONS

Copy and paste each prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.

If you don’t have a “Brand Voice Statement,” generate it by Click Here.


PROMPTS


PROMPT 1: 

Review the following social media post types, then use the information to answer the questions following this one: 

TITLE	"POST
TYPE"	"CONTENT
TYPE"	" 
MEDIA 
TYPE"	EXAMPLE	DEFINITION
List Post	BOTH	Useful	ANY		Create a list of books, tools, resources, or any other thing that your market will find useful.
Problem/Solution Post	BOTH	Useful	ANY		This type of post has an easy format: Define a problem & Present the solution
FAQ Post	BOTH	Useful	ANY		Make a post that answers Frequently Asked Questions 
Research Post	BOTH	Useful	ANY		Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention.
Checklist Post 	BOTH	Useful	ARTICLE		People like the checklist format because it’s easy to digest and act on when the content is itemized in this way.
The Ultimate Guide Post	BOTH	Useful	ANY		A detailed, comprehensive post on a topic in your niche. The most important part of this post is that you’re staying true to your word.
Series Post	BOTH	Useful	ANY		Look for opportunities to break a topic into a series that can be released each day over the course of a week or month. 
Stats Post	BOTH	Useful	ANY		Consider curating and pulling together stats from multiple locations to create a good statistics post.
Pillar Post	BOTH	Useful	ANY		A Pillar Post uses evergreen content that is core to your company to create a content pillar that you can link back to often.
Video Review Post	BOTH	Useful	VIDEO		With a Video Review Post, just review a video that’s related to your audience. You can either review the video as a whole or take screenshots, add text explanations, and embed the video onto your post.
Tips Post	BOTH	Useful	ANY		For an easy way to create really useful content, compile a list of tips for your audience. These can be tips on how to do something better, tips for getting a good deal, or any other subject relevant to your audience. 
SAQ Post	BOTH	Useful	ANY		The Should Ask Question Post is a variation of the FAQ post. This is a question that customers or prospects don’t ask—but they should.
Tools Post	BOTH	Useful	ANY		Post a list of tools that you think your audience will find helpful. You can rate them, review them, or just make it a simple list.
Behind the Scenes Post	BOTH	Human	ANY		If you have a loyal following, they will want to see what goes on behind the scenes of the content that you can create. Transparency creates a stronger connection between you and your customer.
Crowdsourced Post	BOTH	Generous	ANY		Crowdsourcing is a great way to get as many experts and influencers as possible in one place at a time. Have each influencer talk about a single topic and then put it together in a blog post.
Interview Post	BOTH	Generous	ANY		Remember that an easy way for an influencer to give you an interview is through audio—all they have to do is call you and start talking.
Link Roundup Post	BOTH	Generous	ANY		Find content that is relevant to your customer and put it in one place for them. You don’t have to necessarily provide the content, you just need to create the place where it’s all conveniently organized.
Quote Post 	BOTH	Generous	ARTICLE/SOCIAL		Pull together quotes from multiple influencers across a specific topic to create a Quote Post.
Best of the Web Post	BOTH	Generous	ANY		The Best of the Web Post often includes content, tools, and other resources that you have curated, linked to, and described.
Pick of the Week Post	BOTH	Generous	ANY		This is a popular type of series post and is usually a relatively short blog post that describes a single piece of content, tool, or other resource that you have curated, linked to and described.
Content Aggregator	BOTH	Generous	ANY		This is a hybrid form of the list post that uses other people’s content. Find the most socially viral content on a given topic and aggregate it into one post.
Comparison Post	BOTH	Promotional	ANY		Create a post that compares the features and benefits of your product to competitive solutions.
Project Showcase Post	BOTH	Promotional	ANY		Use your blog to outline a specific project you or your organization is working on currently or has completed and show the process.
Income Report Post	BOTH	Promotional	ANY		Open the books and show your audience a breakdown of the money you and your organization are making.
Company Update Post	BOTH	Promotional	ANY		Use your blog to let your customers and prospects know of new employee hires, acquisitions, or major contracts. This is a good time to update them to what’s happening and has a similar format to the behind the scenes blog posts.
Presentation Post	BOTH	Promotional	ANY		Publishing presentations given by employees is a great way to create more content without doing a lot of extra work. Presentations can easily be turned into blog posts and you didn’t have to do much extra work.
Best-of Post	BOTH	Promotional	ANY		Posts that pull together the most popular posts you have published over a period of time. This is a great opportunity to drive more traffic to your highest performing blog posts.
Year-in-Review Post	BOTH	Promotional	ANY		You can showcase all the things your company has done or made during the year in this reflection post. It not only serves to show your current customers what you have done, but it can also give prospects a snapshot of who you are.
Debate Post	BOTH	Controversial	ANY		Use your blog to present one side of the debatable argument or find someone that disagrees with you and present both sides in the same post.
Prediction Post 	BOTH	Controversial	ANY		If you take a debatable and speculative approach, a prediction post can get a great response.
Reaction Post	BOTH	Controversial	ANY		Use your blog to react to content created by someone else. For example, the content might be a blog post, book, presentation, interview, or podcast episode.
Embed Reactor	BOTH	Controversial	ARTICLE/VIDEO		Find an embeddable video (think Youtube), Slideshare presentation, or infographic that is going viral in your niche right now. Then, embed it in your blog post and post your reaction under it.
Story Post	BOTH	Entertaining	ANY		Create content that tells a story that would be entertaining to your market. Some blogs only produce this type of content and others create a series around it.
Satire Post	BOTH	Entertaining	ANY		Be humorous through the use of irony or extreme exaggeration—this kind of post works well where there are timely issues such as politics or sports.
Cartoon Post	BOTH	Entertaining	ANY		This type of post works well as a series. Create weekly or monthly cartoon posts that make your audience laugh and think about issues and events in your niche.
Meme Post	BOTH	Entertaining	ANY		Memes are humorous pieces of content that spread virally across the web. You can create your own memes or find relevant memes on the web through a Google search.
Parody Post	BOTH	Entertaining	ANY		Create a post that imitates a well-known person or media property in your niche—be sure to exaggerate their strengths and shortcomings in your content.
Review Post	BOTH	Timely	ANY		Review a product, event, or anything else you have access to. The key to a review post is that it has to be published while the product, event, etc., is trending.
Survey Post	BOTH	Timely	ARTICLE/SOCIAL		Choose a newsworthy/trending topic and survey your audience about it using email, social media, or in-person events. Then, pull the results together into a blog post.
News Post	BOTH	Timely	ANY		Create content on your blog about events as they are happening. You don’t need to “break” the story but you want to offer your own insights around the trending topic.
Trend Post	BOTH	Timely	ANY		If you’re in an industry where there are always new features or changes happening, use this post style to create pillar content around the topic.
Issue Post	BOTH	Timely	ANY		Choose issues that affect your audience and create content around it while it’s relevant to them. This doesn’t necessarily have to always be a new topic, but it has to be new information.
Takeaways Post	BOTH	Timely	ANY		For the Takeaways Post, you will want to react to an event, presentation, or experience, and then list out your top takeaways from it. This should be done pretty soon after the event, since you want to remain timely and capitalize on that event’s popularity.
Question Post	BOTH	Engaging	ANY		Question posts are created from an interaction with your audience. Ask them on social media or forums to ask questions that will be answered in a blog post. You can also have them comment on another blog post to submit their questions.
Answer Post	BOTH	Engaging	ANY		The Answer Post is the sister of the Question Post. In this post type, you will simply ask a question and allow your audience to answer it in your comments section. This type of post is generally very short, allowing your audience to create the bulk of the content.
Customer Showcase Post	BOTH	Engaging	ANY		This blog post type is partly promotional but also builds engagement. Use your blog to feature a customer or a project you have worked on with the customer.
Definition Post	DIRECT	Useful	ANY		Consider creating a series of posts that define aspects of your niche. 
Product Update Post	DIRECT	Promotional	ANY		If you have rabid fans of your products and services, you might be surprised at how well a post on new product/new feature announcements will do on your blog.
Product Tips Post	DIRECT	Promotional	ANY		This post type is both promotional and useful and is very powerful for the right blog and audience. Create content that helps your customers be more successful with your product or services.
Challenge Post	DIRECT	Engaging	ANY		Use a blog post to pose a challenge to your audience. This post can work well as a series with updates being made that feature audience members who are participating in a challenge.
Freebie Post	DIRECT	Engaging	ANY		Use a blog post to allow your audience to get access to a relevant giveaway.
Contest Post	DIRECT	Engaging	ANY		Announce a contest on your blog. This post can work well as a series or with updates being made featuring contest results.
Before-and-After Transformations	DIRECT	Promotional	ANY		Display the results of using your product through compelling before-and-after images or videos, emphasizing the improvements or changes it can make.
Behind-the-Design	DIRECT	Human	ANY		Share the story behind your product's design or development process, including inspirations, challenges, and key learnings, to foster a deeper connection with your audience.
Customer Testimonials	DIRECT	Timely	ANY		Share positive reviews or user-generated content that demonstrates the value of your products or services, building trust and credibility with your audience.
Expert Endorsements	DIRECT	Generous	ANY		Feature industry influencers or experts using and recommending your product, leveraging their credibility to increase your brand's trustworthiness.
In-Depth Feature Highlight	DIRECT	Useful	ANY		Create a post that focuses on one specific feature of your product, explaining its benefits and showcasing it through visuals, such as images or video.
Interactive Product Tour	DIRECT	Engaging	ANY		Create an interactive post that allows users to explore your product's features and benefits through a 360-degree view, zoom, or clickable hotspots.
Launch Announcements	DIRECT	Promotional	ANY		Build anticipation and excitement for new products or services by sharing teaser content, countdowns, or pre-order information.
Limited Edition/Exclusive Releases	DIRECT	Timely	ANY		Promote a limited edition or exclusive version of your product, generating excitement and a sense of urgency among your audience.
Live Events and Webinars	DIRECT	Engaging	ANY		Promote upcoming virtual or in-person events that provide value to your audience and showcase your company's expertise.
Product How-to Guides	DIRECT	Useful	ANY		Demonstrate the various ways your product can be used, providing step-by-step instructions and practical tips for your audience.
Product Showcase	DIRECT	Useful	ANY		Highlight the features and benefits of a specific product, with high-quality images or videos, and a clear call-to-action (CTA).
Product Variants	DIRECT	Useful	ANY		Showcase the different versions, colors, or sizes of your product, highlighting the variety and customization options available to customers.
Seasonal or Themed Showcase	DIRECT	Human	ANY		Tie your product showcase to a specific holiday, season, or event, highlighting its relevance and usefulness for that particular occasion.
Special Offers and Discounts	DIRECT	Promotional	ANY		Share limited-time deals, promotional codes, or exclusive bundles to incentivize customers to make a purchase.
Time-sensitive Flash Sales	DIRECT	Timely	ANY		Create urgency by promoting short-term sales with limited quantities or availability to encourage immediate action from your audience.
Unboxing Experience	DIRECT	Promotional	ANY		Share an unboxing video or series of photos that display the packaging, presentation, and first impressions of your product.
How-To Post	INDIRECT	Useful	ANY		This post describes how to execute a process and uses images, video, or audio to enrich the post and make it as easy as possible for your visitor to take action.
Case Study Post	INDIRECT	Useful	ANY		Case study posts outline and unpack the details of a project, event, or process and show you how it turned out.
Inspirational Post	INDIRECT	Human	ANY		Some of the most eective content on the web is neither informational or entertaining—it simply inspires.
Holiday Post 	INDIRECT	Human	ANY		Some blogs go dormant on popular holidays while others use the opportunity to deliver well-wishes to their audience and display their humanity.
Guard-Down Post	INDIRECT	Human	ANY		When a content creator lets their guard down by delivering a deeply personal experience that the audience to relate to, the audience is going to feel way more connected to you and your company.
Off-Topic Post	INDIRECT	Human	ANY		This can be risky, but if you have a loyal following that has become accustomed to you covering a specific set of topics—this kind of post can shock them and receive a great response.
Rant Post	INDIRECT	Human	ANY		The rant post shows your human side by revealing your passion and anger about a topic that is relevant to your audience.
Home Runs Post	INDIRECT	Human	ANY		Share your company’s home runs in a blog post so your audience can see what you are doing that is working well.
Bloopers/Mess-Ups Post	INDIRECT	Human	ANY		Showing your customers that you mess up will help them see you as human, and they will feel more connected to you.
Profile Post	INDIRECT	Generous	ARTICLE		Write a profile of an influential person in your niche. Be sure to notify them via email, phone call, or social media that you have profiled them—this way they will have an opportunity to share it.
People to Follow Post	INDIRECT	Generous	ANY		Curate a list of influential people, describe them, and provide links for your audience to connect with them through their website, social media channels, events, books, etc.
What If Posts	INDIRECT	Controversial	ANY		The success of this type of post rests on your ability to choose a “what if” that is interesting and debatable.
Attack Post	INDIRECT	Controversial	ANY		Be careful with this one... but picking a fight with the right person/organization/ event, etc. will force your audience to choose sides and draw lots of attention.

PROMPT 2: 

Act as a professional social media manager. A brand called [BRAND NAME] is creating a social media post schedule and needs to generate content for the posts. The specs for the campaign are as follows:

Goal: [ENTER GOAL (Options: Awareness, Engagement, Subscription, Conversion, Excitement, Ascension)]
Brand Voice Statement: [ENTER BRAND VOICE]
Target Audience: [ENTER SHORT TARGET AUDIENCE SUMMARY]
Social Media Platform: [ENTER PLATFORM]
Frequency (per day): [ENTER POSTS PER DAY]

For each post type listed above, create the information needed to create the post. The information for each post should include the following:

Suggested Media
Post Description
Relevant Hashtags

Create a table listing the day in column 1, post type in column 2, suggested media in column 3, post description in column 4, and relevant hashtags in column 5.

Complete Customer Avatar, Sales Strategy, & Content Plan | ChatGPT Prompt

Are you a sales person in need of a complete sales and marketing plan? This short series of plan will give you a Customer Avatar, Sales Strategy, and Content Map all in one!


PROMPT SPECS

Purpose: Create a short Customer Avatar Summary, complete Sales Strategy, and a Content Map for your next sales campaign.

AI Platform: ChatGPT

Source: Mark de Grasse

Associated Webinar: Transforming Sales with AI-Generated Video

See It In Action: Executed Sales Strategy Prompt


INSTRUCTIONS

Copy and paste each of these three (3) prompts into a single ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT

PROMPT 1: Customer Avatar Creation

I work for [ENTER COMPANY NAME]. We are in the [ENTER INDUSTRY] and sell [SUMMARIZE PRODUCT/SERVICE OFFERING] in [ENTER COUNTRY/COUNTRIES]. Our ideal client is [ENTER POSITION, INDUSTRY], loves to [ENTER SEVERAL RELEVANT INTERESTS], and highly values [ENTER CORE VALUES]. Our goal is to be known for [ENTER WHAT YOUR COMPANY SHOULD BE KNOWN FOR].

Based on the company information, summarize 5 potential customer avatars that may fit with their offerings and what they want to be known for. Name each avatar.

PROMPT 2: Customer Sales Journey Creation

Act as a sales strategist. Review the following information about your key marketing framework, the Customer Sales Journey.

The Customer Sales Journey

The Customer Sales Journey (a modified version of the Customer Value Journey created specifically for sales people) is an advanced, strategic marketing framework that guides customers through an eight-step process: from initial awareness to advocacy and promotion of your brand. This journey isn't one that customers can navigate alone. Your role as a business is to facilitate this journey, providing the necessary support and encouragement at each stage to propel them forward.

Step 1: Awareness

Awareness is the first and pivotal step of the CSJ, where prospective customers are introduced to your brand. This can be achieved through various channels such as advertising, social media, blogs, events, and word-of-mouth referrals. The objective here is to craft engaging, top-of-the-funnel content that grabs attention and offers valuable information or entertainment to put your brand on the prospects' radar.

Step 2: Engagement

Engagement, as defined by Merriam-Webster, is about emotional involvement or commitment. In the context of digital marketing, this stage encompasses all interactions a prospect has with your brand post the initial touchpoint. The engagement process facilitates the building or deepening of relationships through various channels such as blogs, online communities, emails, and customer support. The goal is to maintain an ongoing, meaningful conversation with your audience.

Step 3: Subscription

Subscriptions represent a level of trust and commitment to your brand. At this stage, customers are asked to offer their email address for ongoing communication. However, considering today's privacy-conscious environment, you must provide something of value in exchange for this information. This could be access to exclusive webinars, free product samples, chapters of a book, demos, reports, or guides. The exchange is simple: you provide something they want, and they give you their email address.

Step 4: Conversion

The conversion stage is where free offers evolve into monetizable interactions. This is achieved through an entry-point offer, a high-value, low-risk proposition that allows customers to sample your products or services. These offers are not designed for profit generation but serve as a transition from being a subscriber or follower to becoming a paying customer. The focus at this stage is to cover your customer acquisition costs, while profit generation is deferred to later stages in the journey.

Step 5: Excitement

The act of purchasing triggers a dopamine rush, leading to a sense of excitement. The fifth stage of the CSJ aims to amplify this excitement by providing the new customer with a memorable experience. This could involve offering a quick-start guide, bonus features, quick wins, or any other content or experience designed to enhance customer satisfaction and cement their relationship with the brand.

Step 6: Ascension

The ascension stage is where you aim to generate repeat purchases and actual profits. Unlike the entry-point offer, which was designed for conversions, your ascension offers should be focused on profit generation. This could involve simple upsells following the initial purchase, bigger and better solutions, or 'done for you' add-ons. If you're serving your customers well, they'll be eager to deepen their relationship with your brand.

Step 7: Advocacy

Advocacy occurs when happy customers willingly share their positive experiences with your brand. Sometimes, they may need a gentle nudge to do so. By encouraging customers to write reviews or share social media posts, you can help create more loyal brand advocates. This stage is integral in harnessing the power of word-of-mouth marketing and customer testimonials.

Step 8: Promotion

The promotion stage is where passive customer engagement transforms into active brand promotion. Customers become enthusiastic promoters of your brand, products, and services. They tell stories, make recommendations, and share your offers because they genuinely believe in them. Active promotion could involve affiliate or commission relationships, or even simple incentives for referring new customers. Ultimately, the promotion stage fosters a mutually beneficial relationship that deepens brand loyalty while expanding your customer base.

To recap, the Customer Sales Journey is a comprehensive marketing framework that guides customers through eight distinct stages: Awareness, Engagement, Subscription, Conversion, Excitement, Ascension, Advocacy, and Promotion. Each stage requires a unique approach and a set of strategies tailored to meet specific objectives.

By understanding and properly implementing this framework, businesses can not only attract and retain customers but also turn them into ardent advocates and promoters of their brand. It's a well-rounded strategy that maximizes customer value while simultaneously driving business growth and profitability.

Here are the options for each stage of the Customer Sales Journey:

Step 1: Awareness
Personal introductions through networking events.
Sales cold-calling to targeted prospects.
Direct sales emails with company introduction.
Hosting a booth at industry trade shows.
Sales-driven webinars or informational sessions.
Direct mail campaigns with a sales letter.
Face-to-face meetings with potential clients.
Educational seminars or workshops led by sales teams.
Distributing sales material such as brochures or business cards.
Initiating sales conversations on professional social networks like LinkedIn.

Step 2: Engagement
Personalized follow-up calls after initial contact.
Interactive product demonstrations or trials.
In-depth discovery meetings to understand customer needs.
Consultative selling to provide solutions to their problems.
Regular check-ins with prospects to build rapport.
Providing personalized advice or insights relevant to their business.
Inviting prospects to Q&A sessions with sales experts.
Organizing roundtable discussions with industry peers.
Setting up peer-to-peer conversations with current customers.
Conducting needs-assessment surveys or interviews.

Step 3: Subscription
Offering a free consultation in exchange for contact details.
Providing a premium sales report or whitepaper.
Setting up a sales-driven newsletter with industry insights.
Creating a series of educational emails following a sales call.
Developing a customer portal with valuable resources.
Offering exclusive access to a sales event or demonstration.
Facilitating a subscription to a sales tips and tricks series.
Providing a limited-time access to a premium service feature.
Enabling subscription to a regular market analysis call.
Personalized subscription invitations from the sales representative.

Step 4: Conversion
Presenting an exclusive low-cost offer after a demo.
Structuring payment plans or financing options for the first purchase.
Limited-time offers to create urgency for the first buy.
Personal sales consultations to help choose the right entry-level product.
Offering a small complementary product as an incentive.
Structuring a trial-to-purchase pathway.
Crafting personalized proposals with entry-level pricing.
Implementing a refer-a-friend discount program.
One-time-only onboarding pricing for new customers.
Facilitating a smooth transaction process for the first purchase.

Step 5: Excitement
Personal thank-you messages from the sales rep after purchase.
Exclusive onboarding calls to ensure successful product use.
Offering personalized tips for getting the most out of the product.
Invitation to a customer success webinar post-purchase.
Quick response to any questions or issues post-sale.
Celebrating customer milestones with personal recognition.
Handwritten notes or small gifts to new customers.
Customer spotlights in company newsletters or calls.
Surprise upgrades or features enabled for first-time buyers.
Scheduling regular check-ins to ensure customer satisfaction.

Step 6: Ascension
Personalized outreach to discuss additional needs and upsells.
Customer-specific bundled offers based on purchase history.
Exclusive access to premium products or services for repeat customers.
Implementing a loyalty program with sales benefits.
Cross-selling complementary products during follow-up communications.
Creating custom packages or solutions for existing customers.
Providing a personal customer success manager for upsell opportunities.
Inviting customers to beta test new products at a special price.
Conducting regular business reviews to identify growth opportunities.
Offering special financing or payment terms for larger purchases.

Step 7: Advocacy
Asking for referrals during follow-up and check-in calls.
Implementing a customer referral program with sales incentives.
Requesting testimonials during a positive sales follow-up interaction.
Offering to feature case studies of customers in sales presentations.
Encouraging customers to join a user community or advisory board.
Inviting customers to speak at a sales-driven panel or event.
Providing branded merchandise for customers to use and showcase.
Conducting interviews with customers for sales team training.
Recognizing top advocates with awards or public acknowledgment.
Facilitating networking opportunities with other happy customers.

Step 8: Promotion
Establishing an affiliate program with commissions on sales referrals.
Offering exclusive discounts to customers who bring in new business.
Creating joint venture opportunities with highly engaged customers.
Developing a formal ambassador program for top promoters.
Incentivizing social sharing of product experiences post-purchase.
Inviting customers to co-host sales events or webinars.
Providing tools or platforms for customers to share their stories easily.
Offering branded promotional items for customers to give away


PROMPT 3: Customer Sales Journey Creation


​​Create a Customer Sales Journey for a company with the following details:

Industry: [ENTER INFO]
Primary Service/Product Category: [ENTER INFO]
Primary Product/Service: [ENTER INFO]
Customer Avatar/Target Market: [ENTER NAME SELECTED FROM PROMPT #1]
Primary Lead Magnet: [ENTER INFO]
Initial/Conversion Product: [ENTER INFO]


PROMPT 4: Sales Content Map Creation

Based on the Customer Avatar and Customer Sales Journey, create a 90-day Sales Content Map for the company. The Sales Content Map is defined as follows:

The Sales Content Map (SCM) is an innovative strategy designed to enhance the performance of sales professionals across the four crucial stages of the sales process: Prospecting, Follow-Up, Closing, and Client Management (retention). This comprehensive 90-day content production schedule is tailored specifically to leverage the power of video content, a dynamic and engaging medium.

Here’s a summary of the core components of the SCM:


Prospecting: During this initial phase, the SCM emphasizes the creation of video content that aims to attract potential clients. This includes material that showcases the sales professional’s expertise, addresses common questions or pain points, and introduces the value proposition of the products or services offered.


Follow-Up: At this stage, the SCM recommends producing personalized video content that nurtures leads. This could be tailored messages thanking prospects for their interest, providing additional information they might find useful, or answering specific queries they have raised.


Closing: In the closing phase, the SCM focuses on developing trust and persuading prospects to make a purchase. This involves crafting compelling video case studies, testimonials, and detailed product or service demonstrations that underscore the benefits and return on investment for the prospect.


Client Management (Retention): To aid in retention, the SCM advises the creation of videos that help maintain and grow customer relationships. This might include check-in messages, updates on new features or services, educational content that helps clients get more value from their purchase, and customer spotlights.

The goal of the SCM is to build a consistent and strategic video content library that sales professionals can use to demonstrate their industry expertise, build rapport with potential and existing clients, and ultimately streamline their sales process. By following the SCM, sales professionals are not just selling a product or service; they are also positioning themselves as trusted advisors and thought leaders in their field.

Types of content used for the SCM should be based on the following content categories and definitions:

Industry Insights:
Analysis and interpretation of industry trends.
Commentary on new developments, innovations, and technologies in the field.
Predictions about future industry directions.
Case Studies and Success Stories:
Anonymized success stories that illustrate effective strategies and solutions.
Examples of best practices in the industry and their outcomes.
Skills and Techniques:
Demonstrations of key skills through tutorials, how-to guides, or educational content.
Discussions about specialized techniques or methodologies unique to your industry.
Thought Leadership:
Publishing well-researched articles or whitepapers on relevant industry topics.
Offering new perspectives on common challenges or accepted practices.
Professional Development:
Tips on continuous learning and skill enhancement relevant to the industry.
Summaries and takeaways from industry events, seminars, or workshops.
Ethical Standards and Professionalism:
Explorations of ethical issues within the industry.
General advocacy for professional integrity and ethical behavior.
Trends and Technology:
Reviews and discussions about emerging technologies affecting the industry.
How-to guides on adopting new tools or technologies.
Strategies and Frameworks:
Explanations of strategic frameworks or business models pertinent to the industry.
Breakdowns of successful project management and execution strategies.
Quality Content Creation:
High-quality, well-researched content that reflects a deep understanding of industry topics.
Engaging multimedia content (like infographics, videos, podcasts) that provides value.
Collaborative Projects:
Descriptions of collaborative work with industry peers (with consent and confidentiality maintained).
Community projects or industry-wide initiatives.
Digital Presence and Branding (Professional):
Building a brand around professional services or a business entity without personal details.
Showcasing a portfolio of work or projects (without revealing sensitive personal or client information).
Innovation and Creativity:
Presenting original ideas or creative solutions to common industry problems.
Encouraging innovative thinking through brainstorming sessions or challenges.
Resource Sharing:
Curating and sharing valuable resources like articles, tools, websites, and books.
Creating guides or resources that can help others in the industry.
Networking and Community Involvement:
Highlighting the importance of professional networks and how to leverage them.
Sharing experiences from networking events or professional group activities without personal details.

Create a table containing a column for the day, the title of the content, the category of content, the Customer Sales Journey Stage(s) it applies to, and the sales stage (Prospecting, Follow-Up, Closing, Client Management) it applies to.

Personal Photoshoot Guide | ChatGPT Prompt

Do you need a professional photoshoot for your personal brand, but have no idea where to start? Use this prompt to create a quick summary, location, wardrobe, and scene for your next shoot.


PROMPT SPECS

Purpose: Create a photoshoot summary to simplify the process of generating pictures for the purpose of personal branding on your website, social media, marketing materials, etc.

AI Platform: ChatGPT

Source: Mark de Grasse

See It In Action: ChatGPT Chat Link


INSTRUCTIONS

Copy and paste each prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT

PROMPT 1: 

You are a professional photographer and personal brand builder. Here is your next client's information:

INDUSTRY: [INSERT INDUSTRY]
LOCATION: [INSERT LOCATION]
BRAND FEEL: [INSERT BRAND TERMS]
GENDER: [INSERT GENDER OR N/A]
FAVORITE COLORS: [INSERT FAVORITE COLOR(S))
PHOTOS NEED FOR: [INSERT PHOTO USES]

Based on the information above, provide the following information about the photo shoot:

Photoshoot Summary: Create a short summary of the photo shoot, including objectives and potential results.

Location: Suggest 3-5 potential locations to highlight the subject's profession, visual preferences, and personal information.

Wardrobe: Suggest 3-5 wardrobe choices based on the client's information and the need to appeal to other professionals in the space.

Scenes: Describe 3-5 photo scenes that could be used to make the photo shoot more interesting and useful.

Podcast Commercial Script Generation | ChatGPT Prompt

Need to create some ads for your podcast? This prompt will provide you with scripts using 4 popular podcast commercial outlines.


PROMPT SPECS

Purpose: Podcast Commercial Script Generation

AI Platform: ChatGPT

Source: Mark de Grasse

Related Article: How to Write Your Next Podcast Commercial


INSTRUCTIONS

Copy and paste each prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.

If you don’t have a Brand Voice, Click Here.


PROMPT

PROMPT 1: 

Create a script for a podcast commercial. Here are the promotional details:

Product/Service Name: [ENTER PRODUCT/SERVICE NAME]
Primary Selling Features: [ENTER UP TO 5 SELLING POINTS]
Brand Voice: [ENTER BRAND VOICE STATEMENT OR SUMMARIZE BRAND VOICE]
Commercial Duration: [ENTER COMMERCIAL TIME IN SECONDS]

Create 4 different scripts using the outlines below:

Script Outline 1: Storytelling Approach

1) Introduction: Greet the audience and mention the podcast sponsor.
2) Transition: Transition with a brief teaser related to the product.
3) Narrative: Share a relatable or entertaining story related to the product or brand.
4) Recommendation: Express personal endorsement and recommend trying the product.
5) Call-to-Action: Encourage listeners to take action and provide the necessary details.

Script Outline 2: Interview/Testimonial Style:

1) Introduction: Greet the audience and acknowledge the podcast sponsor.
2) Transition: Transition smoothly with a teaser about an upcoming interview or testimonial.
3) Interview/Testimonial: Play a pre-recorded interview or testimonial from a satisfied customer or expert.
4) Call-to-Action: Direct listeners to the sponsor's website or offer details.
4) Closing: Express gratitude for the sponsor's support and tease upcoming podcast content.

Script Outline 3: Problem-Solution Scenario:

1) Introduction: Greet the audience and introduce the sponsor.
2) Transition: Transition by posing a common problem related to the product.
3) Solution Presentation: Present the sponsor's product as the ideal solution to the mentioned problem.
4) Call-to-Action: Encourage listeners to visit the website or use a promo code for a special offer.
5) Closing: Thank the sponsor and reinforce the product's benefits.

Script Outline 4: Humorous Approach:

1) Introduction: Greet the audience in a light-hearted manner and mention the sponsor.
2) Transition: Transition with a humorous comment or anecdote.
3) Comic Presentation: Present the sponsor's product in a funny or entertaining way.
4) Call-to-Action: Inject humor into the call-to-action, encouraging listeners to act in a playful manner.
5) Closing: Thank the sponsor for their support and maintain the playful tone.

Sales Video Script Generation | ChatGPT Prompt

Need to create a sales video and you need a script? We have you covered! Fill out a few fields to create a dynamic, interesting, and effective sales video for your product or service.


PROMPT SPECS

Purpose: Sales Video Generation

AI Platform: ChatGPT

Source: Mark de Grasse

Further Information: ChatGPT Demo


INSTRUCTIONS

The following series of prompts will create a script for videos that can be used to create live videos or AI-generated videos using services like HeyGen.

Copy and paste each prompt into a ChatGPT chat. Replace the bracketed [ ] areas where indicated before executing each prompt.


PROMPT

PROMPT 1: 

Create a script for a video needed to support a sales process (Prospecting, Follow-Up, Closing, Client Management) and/or improve the authority and influence of the sales person generating the video. Use the following specifications:

TITLE: [ENTER TITLE]
INDUSTRY: [ENTER YOUR INDUSTRY]
PRODUCT/SERVICE BEING SOLD: [ENTER PRODUCT/SERVICE]
CONTENT CATEGORY: [ENTER CONTENT CATEGORY]
CSJ STAGE(S): [ENTER CSJ STAGE]
SALES STAGE: [ENTER SALES STAGE]
ESTIMATED VIDEO LENGTH (minutes): [ENTER DESIRED TIME]

Use one of the two outlines provided below. Use the one that makes the most sense based on the inputs.

VIDEO OUTLINE 1:
Case Study:
This segment examines a real-world example where a particular challenge has been encountered by an entity such as an individual, company, or organization. The case study is selected for its educational value and the depth of learning it offers to the audience. It introduces the stakeholders involved, sets up the context, and provides a detailed backdrop, allowing viewers to fully grasp the complexity of the issue at hand.
Problem:
In this section, the problem within the case study is articulated and scrutinized. It aims to shed light on the specific difficulties that have arisen, the broader implications of the issue, and the consequent effects on those involved. The part of the video examines the barriers and constraints that initially hindered the resolution of the problem, paving the way for a discussion on the solution.
Solution:
This portion of the video reveals the resolution that was found for the problem identified. It describes the approach that was taken to tackle the issues previously mentioned, including any innovative tactics or strategies that were implemented. The solution is presented by explaining the thinking behind the selected approach and demonstrating how it was intended to achieve the objectives of the impacted entities.
Solution Step by Step:
This detailed segment is a step-by-step elucidation of the solution, intended to guide viewers through each stage of the implemented strategy. It covers everything from initial strategy formulation to the complete execution of the plan. This part offers a meticulous breakdown of each action taken, decision made, and methodology applied. It not only validates the effectiveness of the solution but also serves as an instructional guide for viewers who may seek to apply similar strategies in analogous situations.

VIDEO OUTLINE 2:
Hook:
This opening segment is crafted to immediately capture the audience's attention. It could be a provocative question, a startling fact, or a compelling teaser of what's to come. The hook is designed to pique curiosity and create a compelling reason for viewers to continue watching the rest of the video.
Introduction (presenter name, position, company):
Following the hook, the presenter is introduced to the audience. This brief introduction includes the presenter's name, their professional title, and the organization they represent. This section establishes the presenter's credibility and sets the context for the information that will be shared.
Summary:
In this part, the presenter gives a concise overview of what the video will cover. It provides viewers with a clear outline of the topics or steps that will be discussed, setting expectations for the content ahead and outlining the key takeaways the audience can anticipate.
Brief Step-by-Step:
This portion of the video breaks down the main content into digestible steps or stages. It’s a straightforward, easy-to-follow guide that walks the viewer through the process or concept being discussed, ensuring they have a clear understanding of how each part contributes to the whole.
Re-Summarization:
Here, the presenter goes over the content again in a summarized form, reinforcing the main points and steps covered in the video. This recap helps solidify the viewers’ understanding and retention of the information, ensuring that the key messages are clearly communicated.
Call To Action:
The final part of the video is the call to action (CTA), where the presenter encourages viewers to take the next step. This could involve visiting a website, signing up for a newsletter, downloading a resource, or any other action the video aims to inspire. The CTA is crucial for transforming viewer engagement into tangible outcomes.

Brand “Mood” Generator | ChatGPT Prompt

What mood best represents your brand? The mood of your brand can be used for both visual and written content, but which one fits your brand best? Use this quick prompt to find out!


PROMPT SPECS

Purpose: Branding

AI Platform: ChatGPT

Source: Mark de Grasse

Related Product/Service: Midjourney Prompt Generator

Further Information: ChatGPT Demo


INSTRUCTIONS

Replace any bracketed [ ] areas prior to copy and pasting the prompt into Chatgpt.

You can then use your “mood” to generate consistent images using Midjourney and the Midjourney Prompt Generator


PROMPT

PROMPT 1:

Review the following information and confirm your understanding of the company by replying …

Brand Essence

What three words best describe the feeling or mood you want your brand to convey?

[INPUT ANSWER]

Core Values and Purpose

What is your brand's mission, and how does it emotionally connect with your customer's values and beliefs?

[INPUT ANSWER]

Target Audience

Who is your ideal customer, and how do you want them to feel when they use your product or service?

[INPUT ANSWER]

Brand Personality

If your brand was a character in a story, what role would it play and how would it impact the audience emotionally?

[INPUT ANSWER]

Customer Journey

What is the most memorable emotion you want your customers to associate with their entire experience of your brand, from discovery to purchase and beyond?

[INPUT ANSWER]

PROMPT 2:

Based on the information provided, suggest 5 moods for the company using the following list of options:

Adventure
Amazement
Awe
Calmness
Confidence
Contemplation
Danger
Elegance
Empathy
Excitement
Hope
Humor
Intensity
Joy
Melancholy
Mystery
Nostalgia
Playfulness
Sadness
Serenity
Warmth


SUPER-CHEAT PROMPTS

PROMPT 1:

Answer the following questions for a [SHORT DESCRIPTION OF BUSINESS TYPE] located in [CITY/STATE OR AREA] that targets [BASIC TARGET MARKET DESCRIPTION] that like [TARGET MARKET INTEREST RELATED TO COMPANY].

Brand Essence

What three words best describe the feeling or mood you want your brand to convey?

Core Values and Purpose

What is your brand's mission, and how does it emotionally connect with your customer's values and beliefs?

Target Audience

Who is your ideal customer, and how do you want them to feel when they use your product or service?

Brand Personality

If your brand was a character in a story, what role would it play and how would it impact the audience emotionally?

Customer Journey

What is the most memorable emotion you want your customers to associate with their entire experience of your brand, from discovery to purchase and beyond?


PROMPT 2:

Based on the answers, choose a "mood" for the brand based on the following list: 

Adventure
Amazement
Awe
Calmness
Confidence
Contemplation
Danger
Elegance
Empathy
Excitement
Hope
Humor
Intensity
Joy
Melancholy
Mystery
Nostalgia
Playfulness
Sadness
Serenity
Warmth
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