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Think of your “brand” as the face and brain of your company. The face is the first thing that people look at, and if you do a good job, it is what they will remember when they think of you, just as your brand is what people will see and how they will remember your company. The brain controls everything your body does, just as your brand will control all the content you create and how you get people to the read the content in the first place (this will be your email marketing and social media optimization).