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Brand “Mood” Generator | ChatGPT Prompt

What mood best represents your brand? The mood of your brand can be used for both visual and written content, but which one fits your brand best? Use this quick prompt to find out!


PROMPT SPECS

Purpose: Branding

AI Platform: ChatGPT

Source: Mark de Grasse

Related Product/Service: Midjourney Prompt Generator

Further Information: ChatGPT Demo


INSTRUCTIONS

Replace any bracketed [ ] areas prior to copy and pasting the prompt into Chatgpt.

You can then use your “mood” to generate consistent images using Midjourney and the Midjourney Prompt Generator


PROMPT

PROMPT 1:

Review the following information and confirm your understanding of the company by replying …

Brand Essence

What three words best describe the feeling or mood you want your brand to convey?

[INPUT ANSWER]

Core Values and Purpose

What is your brand's mission, and how does it emotionally connect with your customer's values and beliefs?

[INPUT ANSWER]

Target Audience

Who is your ideal customer, and how do you want them to feel when they use your product or service?

[INPUT ANSWER]

Brand Personality

If your brand was a character in a story, what role would it play and how would it impact the audience emotionally?

[INPUT ANSWER]

Customer Journey

What is the most memorable emotion you want your customers to associate with their entire experience of your brand, from discovery to purchase and beyond?

[INPUT ANSWER]

PROMPT 2:

Based on the information provided, suggest 5 moods for the company using the following list of options:

Adventure
Amazement
Awe
Calmness
Confidence
Contemplation
Danger
Elegance
Empathy
Excitement
Hope
Humor
Intensity
Joy
Melancholy
Mystery
Nostalgia
Playfulness
Sadness
Serenity
Warmth


SUPER-CHEAT PROMPTS

PROMPT 1:

Answer the following questions for a [SHORT DESCRIPTION OF BUSINESS TYPE] located in [CITY/STATE OR AREA] that targets [BASIC TARGET MARKET DESCRIPTION] that like [TARGET MARKET INTEREST RELATED TO COMPANY].

Brand Essence

What three words best describe the feeling or mood you want your brand to convey?

Core Values and Purpose

What is your brand's mission, and how does it emotionally connect with your customer's values and beliefs?

Target Audience

Who is your ideal customer, and how do you want them to feel when they use your product or service?

Brand Personality

If your brand was a character in a story, what role would it play and how would it impact the audience emotionally?

Customer Journey

What is the most memorable emotion you want your customers to associate with their entire experience of your brand, from discovery to purchase and beyond?


PROMPT 2:

Based on the answers, choose a "mood" for the brand based on the following list: 

Adventure
Amazement
Awe
Calmness
Confidence
Contemplation
Danger
Elegance
Empathy
Excitement
Hope
Humor
Intensity
Joy
Melancholy
Mystery
Nostalgia
Playfulness
Sadness
Serenity
Warmth

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