Skip to main content

Author: markdegrasse

Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark de Grasse is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.

Mastering the Digital Current: Adrian Boysel’s Guide to Marketing in the AI Age | Ep. 22

Adrian Boysel, guest and digital marketing savant, dives deep into the intertwining worlds of personal and professional development, with a keen focus on the pivotal role digital marketing and AI technologies play in today’s business landscape. The conversation meanders through a variety of topics, from the whirlwind pace of digital marketing advancements to the profound impact of personal growth on professional success. Adrian Boysel and host Mark de Grasse explore the seismic shifts in marketing strategies due to AI, the significance of brand and community building, and the evolving nature of online interactions and content consumption. The episode is a treasure trove of insights for entrepreneurs and business owners, offering both inspiration and practical advice on navigating the rapidly changing digital marketing ecosystem, all while maintaining a laser focus on personal development and societal impact.

TOPICS

  • The integral role of personal development in achieving success across personal, professional, and business spheres.
  • Coffey’s transition from a focused niche of helping former athletes to a broader audience, aiming to assist high achievers in creating fulfilling lives.
  • The concept of “finding your Kobes” – identifying and aiding those a few steps behind on a similar journey, using sports as a metaphor for life’s challenges and achievements.
  • Challenges faced by high achievers, including the tendency to prioritize career or business success at the expense of personal well-being and relationships.
  • The importance of holistic growth and avoiding the “snapback” effect of focusing too narrowly on one aspect of life, such as business success.
  • Strategies for achieving balance, including reframing success, fostering authenticity, and maintaining presence in the moment.
  • Coffey’s call to action for high achievers to integrate self-care, relationship building, and personal development into their pursuit of success, echoing the ethos of his movement, Be the Torch.

GUEST INFORMATION:

Adrian Boysel: https://www.linkedin.com/in/adrianboysel/
InstaGraphics: https://instagraphics.com/

ADVERTISEMENT INFORMATION:

AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/

What is AI-Branding? Easier Decision Making, Better Marketing, & More Efficient Business

AI-Branding is a holistic approach to building and maintaining brand identity through the integration of artificial intelligence (AI) technologies.

It centralizes a brand’s core concepts and values to create comprehensive guides aimed at ensuring brand consistency across all business operations.

Through the application of AI prompts, AI-Branding facilitates the ideation and decision-making processes, thereby streamlining the execution of new ideas and strategies.

This approach transcends traditional marketing strategies to encompass every aspect of a business, including customer service, HR management, product development, app creation, content management, event organization, office design, community engagement, and more.

Watch the video to learn more… and think about joining us at the next AI-Branding Bootcamp!

Redefining Winning: Success Strategies for the Whole Self w/Cletus Coffey | Ep. 21

In this enlightening episode of Podcast Mark, host Mark de Grasse is joined by Cletus Coffey, a former athlete turned entrepreneur, for a deep dive into the realms of personal, professional, and business development, with a strong emphasis on personal growth as the cornerstone of success in all aspects of life. Cletus shares his journey from athletics to entrepreneurship, revealing the pivotal realizations and shifts that have shaped his approach to helping others achieve holistic success. The conversation explores the essential balance between striving for high achievement and nurturing the self across various domains of life, offering a refreshing perspective on success that transcends conventional metrics.

TOPICS

  • The integral role of personal development in achieving success across personal, professional, and business spheres.
  • Coffey’s transition from a focused niche of helping former athletes to a broader audience, aiming to assist high achievers in creating fulfilling lives.
  • The concept of “finding your Kobes” – identifying and aiding those a few steps behind on a similar journey, using sports as a metaphor for life’s challenges and achievements.
  • Challenges faced by high achievers, including the tendency to prioritize career or business success at the expense of personal well-being and relationships.
  • The importance of holistic growth and avoiding the “snapback” effect of focusing too narrowly on one aspect of life, such as business success.
  • Strategies for achieving balance, including reframing success, fostering authenticity, and maintaining presence in the moment.
  • Coffey’s call to action for high achievers to integrate self-care, relationship building, and personal development into their pursuit of success, echoing the ethos of his movement, Be the Torch.

GUEST INFORMATION:

Cletus Coffey Linkedin: https://www.linkedin.com/in/cletuscoffey/
Cletus Coffey Website: https://www.cletuscoffey.com/

ADVERTISEMENT INFORMATION:

AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/

Podcasting Power: Unleashing Content & Connection in the AI Era w/Tony Guarnaccia | Ep. 20

This episode of Podcast Mark is a gold mine for entrepreneurs and business owners ready to leverage the power of AI in their marketing strategies. Mark de Grasse and guest Tony Guarnaccia delve into the transformative impact of AI on content creation, marketing, and business development. They discuss the critical role of influence in a commoditized world, the challenges marketers face, and how AI can overcome these hurdles. The conversation covers the potential of podcasting as a multifaceted marketing tool, strategies for making podcasting profitable, and the future of marketing in an AI-dominated landscape. Whether you’re an AI skeptic or enthusiast, this episode provides actionable insights and examples to help you harness AI for your business.

TOPICS

  • The Role of AI in Content Creation: Exploring the impact of AI on content creation, with Tony Guarnaccia sharing insights on applications and software changing the content landscape.
  • Influence and AI: Discussing the intersection of influence and AI, emphasizing the importance of becoming influential in a world where AI commoditizes everything.
  • Marketing Challenges in the AI Era: Identifying key marketing challenges such as fragmentation and differentiation, and discussing how AI offers solutions.
  • Podcasting as a Swiss Army Knife of Marketing: Tony Guarnaccia explains why podcasting is an efficient and versatile marketing tool, capable of generating a wide array of content from a single source.
  • Monetization Strategies for Podcasting: An overview of various models for making podcasting profitable, including sponsorships, joint ventures, and leveraging podcasts for direct sales and lead generation.
  • The Future of Marketing with AI: Speculating on how marketing will evolve with the advancement of AI, including its implications for SEO, content marketing, and the importance of live interactions.
  • AI Tools and Trends: Tony Guarnaccia introduces his upcoming podcast and emphasizes the importance of staying ahead of AI trends for businesses.

GUEST INFORMATION:

Tony Guarnaccia: https://www.linkedin.com/in/tonyguarnaccia/
Castocity: https://castocity.wpengine.com/

ADVERTISEMENT INFORMATION:

AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/

Daily Mark | Episode 13

3/28/24

Links Mentioned:

  • Logo-CRAFT Prompts

    How Any Agency Can Leverage Simple AI Prompts to Create Complete Visual & Written Style Guides in Under an Hour.

    LEARN MORE

  • Logo-CRAFT Lead Gen Slidedeck

    Generate leads using a 4-step process! This slidedeck describes the exact steps you need to take to generate leads now.

    Learn more

  • Logo-CRAFT Prospect Message GPT

    Use this GPT to quickly generate message to your prospect based on your service, brand voice, and target market.

    Learn more

Discussion:

AI-BRANDING BOOTCAMP

Continue reading