Every business professional looking to build or enhance their personal brand should consider investing in a professional photoshoot. It’s an affordable, efficient way to create a strong visual presence for your brand. A well-executed photoshoot can provide a wealth of high-quality images for your website, social media, and marketing materials, setting you apart in the competitive business landscape.
I recently did a photo shoot with my co-worker Cameron Miller. We got hundreds of photos and over 20+ extremely useful shots that I’m already using in a variety of media (you’ll see them if you follow me social media). The best thing about them is we only spent one hour shoot!
Check out how these turned out:
Here are 10 key tips to manage your first personal brand photoshoot successfully:
#1 – Gather Inspiration from Diverse Sources
Start by collecting examples of photos that resonate with your brand’s image. Look beyond typical business settings; explore different genres like fashion, lifestyle, and even artistic photography for inspiration. Pay attention to elements like lighting, composition, and mood in these photos, and select a few favorites to discuss with your photographer.
#2 – Prepare a Detailed Shot List
Avoid a haphazard approach by planning every photo you need. Think about the various aspects of your brand and the different platforms where the photos will be used. Whether it’s for your LinkedIn profile, your website’s about page, or marketing materials, having a clear list ensures you cover all necessary shots.
#3 – Bring Multiple Outfits
To maximize the output of your photoshoot, bring various outfits. Changing your attire can significantly alter the feel of the photos, providing a diverse range of images for different purposes.
#4 – Choose a Versatile Location
Select a location that offers a variety of backdrops. This could be a modern office space, a cozy café, urban streets, or even a serene park. Different settings can help in creating a range of photos that cater to various aspects of your personal brand.
#5 – Stay Flexible & Adaptive
Be prepared to seize spontaneous photo opportunities. Unexpected moments, lighting conditions, or backgrounds can lead to some of the most impactful images.
#6 – Select the Right Photographer
Research and choose a photographer whose style aligns with your vision. Utilize platforms like Thumbtack to find photographers and carefully review their portfolios. Ensure they have experience in capturing the essence of a personal brand.
#7 – Balance Candid & Posed Shots
Include both candid shots that capture you in action, perhaps during a meeting or giving a presentation, and posed shots that convey your professional persona. Candid shots add authenticity, while posed shots ensure you have some classic, professional images.
#8 – Direct the Photoshoot Actively
While photographers bring their expertise, your guidance is crucial to get the shots that truly represent your brand. Be clear about your expectations and don’t hesitate to provide feedback during the shoot.
#9 – Obtain the Raw Images
Always ask for the raw, unedited photos. These files give you flexibility for future editing and usage across various platforms and contexts.
#10 – Bring Someone You Trust
Having a colleague or a friend who understands your brand can be invaluable. They can provide feedback on your appearance, suggest adjustments, and assist with logistics during the shoot.
Remember, a personal brand photoshoot is a key step in defining and conveying your professional identity. Approach it with preparation and creativity to make the most of the opportunity.