Blog

How to Have the Best Year Ever

How to Have the Best Year Ever

I turned 34 years old today. Now that I’m officially in my mid-30’s I’ve reached a unique and important point in my life. Here are my plans to have the best year ever.

Read more

How to Promote Yourself Without Promoting Yourself

How to Promote Yourself Without Promoting Yourself

Do you want to promote your business to your personal network, but feel guilty about it? Don’t! Just stop trying to promote yourself (and your business) and promote useful information instead. Here’s a 3 step process to make that happen.

Read more

5 Small Business Lessons from Mad Men

5 Small Business Lessons from Mad Men

There are some shows that speak to the unique experience of entrepreneurship, and I believe that Mad Men is one of them. Here are five of the top things I learned from this 1960s-based American drama.

Read more

2 Free Online Marketing Tasks You Must Do Daily

2 Free Online Marketing Tasks You Must Do Daily

If you think that creating a good product and an attractive website is all you need to succeed online, you’re wrong. If you want to use free online marketing to build your brand, you need to get to work. Here are two things you need to do daily.

Read more

Business Rules: 7 Things to Avoid Posting on Facebook NOW

Business Rules: 7 Things to Avoid Posting on Facebook NOW

It’s great that you have a wide variety of personal interests, but if you want to build your business network, increase your visibility and reputation, and enhance your income by leveraging your personal Facebook following, you need to avoid posting these 7 things on Facebook.

Read more

How to Get 5,000 Facebook Friends & Why You Need Them

How to Get 5,000 Facebook Friends & Why You Need Them

I’ve done it! I’ve finally reached the maximum popularity that Facebook has deemed “enough.” I have 5,000 Friends. But am I really that popular? And what’s the value of Facebook “Friends” anyways? Here I talk about how to get 5,000 Facebook Friends and why you need them.

Read more

The #1 Mistake Most Companies Make with Social Media Marketing

The #1 Mistake Most Companies Make with Social Media Marketing

When companies first get into social media marketing, they make this MAJOR mistake, especially when it comes to frequent posts. Learn what it is and what to do instead.

Read more

What is SEO?

What is SEO?

You’ve probably heard that SEO is the key to succeeding online, but you have no idea how to get it to work for your business. You’re not alone! Learn what SEO is and how you can make it work for your business by hiring a real SEO professional.

Read more

How to Write an Effective Fitness Bio

How to Write an Effective Fitness Bio

I’ve read thousands of fitness bios over the years as both a fitness enthusiast, editor, and business developer. Unfortunately, very few have sounded professional, no matter how amazingly qualified the individuals were. Here I’ll discuss five steps you can take to ensure that your fitness bio does the job you need done.

Read more

How to Build a Profitable Fitness Website with No Cash Up Front

How to Build a Profitable Fitness Website with No Cash Up Front

Want to turn all of that expensive fitness knowledge into cash? Or maybe you just want to make some side income to supplement your core business. Whatever the reason, here are a few keys to starting a profitable fitness website using no up-front investment of cash.

Read more

3 Reasons Why I Sold My Fitness Business to Onnit

3 Reasons Why I Sold My Fitness Business to Onnit

Growing a business to a point that it can be sold isn’t easy, especially when that business is in the fitness industry. Even so, I did it and it changed my life forever. Here are three of the core reasons why I sold my fitness business My Mad Methods to Onnit Labs.

Read more

You Don’t Need More Fitness Certifications, You Need Money

You Don’t Need More Fitness Certifications, You Need Money

It may be hard to imagine someone saying, “You have enough education,” but that’s exactly what I’m telling you. Fitness professionals have a thirst for knowledge that transcends logic sometimes. Here I’ll explain why your fitness knowledge may be sufficient, and why instead of getting a new certification, you should be investing in your business.

Read more

5 Reasons Every Fitness Pro Needs to Write a Fitness Book

5 Reasons Every Fitness Pro Needs to Write a Fitness Book

If you’re a fitness professional that doesn’t have a fitness book (or ebook), you’re doing your business a huge disservice. Fitness books serve a much greater function than a simple revenue source or lead generator (they do that too). Find out 5 reasons why very fitness professional needs to create their own fitness book.

Read more

How to Build a Fitness Facebook Fanpage in 5 Minutes

How to Build a Fitness Facebook Fanpage in 5 Minutes

I yell at small business owners for a lot of reasons, and failing to have a Facebook fanpage is one of them. Facebook Fanpages aren’t just free and easy tools to boost your fitness business, they are entirely NECESSARY. If you don’t have one, you might as well not exist online. Find out how to create a fitness facebook fanpage in 5 minutes or less!

Read more

How to Create a Fitness Competition

How to Create a Fitness Competition

Fitness competitions are beneficial for a number of reasons. They encourage fitness community growth, they can enhance your competitive spirit, and they really show you whether or not you’ve progressed with your training. The good news is that creating these events is relatively easy; the bad news is that managing them can make or break your organization.

Read more

5 Must-Do Tasks for Online Marketing for Fitness Companies

5 Must-Do Tasks for Online Marketing for Fitness Companies

The fitness industry is extremely competitive, but just like any other space, the person/company that does the work will reap the rewards. After working with dozens of fitness brands (including building and selling my own company), here are the 5 things I have found to be essential to online marketing for fitness.

Read more

How to Shoot Basic Exercise Demo Videos

How to Shoot Basic Exercise Demo Videos

Exercise demo videos are an excellent way to promote your business and your fitness knowledge cheaply and effectively. Even so, there are a few things that you can do to improve the look and feel of your exercise demonstrations with a little bit of effort. Watch this video and learn how to quickly start creating useful video content for your social media and website.

Read more

Content Marketing: Who Gives a S@#T?

Content Marketing: Who Gives a S@#T?

Is Content Marketing just the next in a long line of online marketing gimmicks? I believe that Content Marketing is one of the least understood, but most powerful, marketing methods available today. Here I’ll outline several reasons why this is true, and how it will become more true as the digital age rolls on. Content Marketing: you need to give a s@#t.

Read more

The Top 3 Pitfalls of Content Marketing

The Top 3 Pitfalls of Content Marketing

Content Marketing is one of the best ways to connect with your customer base, gain a loyal, long-term following, and establish your business as the expert in your industry, all while enhancing your sales through a low-cost technique. In order to maximize its potential, you need to avoid these three costly mistakes that could derail the entire effort.

Read more

How to Create Endless Fitness Article Topics in 3 Steps

How to Create Endless Fitness Article Topics in 3 Steps

Are you ready to write your first fitness article but have no idea where to start? Use this three step process to generate an endless amount of fitness article topics based on your experience as a trainer. Start writing and start getting traffic now.

Read more

How to Instagram for Fitness Professionals

How to Instagram for Fitness Professionals

Instagram could be your gateway to more clients, more followers, and more success in the fitness industry. No matter how you cut it, you need to be on there! Here are some basic lessons of how to Instagram for fitness professionals.

Read more

Top Instagram Fitness Accounts for Unconventional Training

Top Instagram Fitness Accounts for Unconventional Training

If you want some workout motivation, look no further than the top Instagram fitness accounts! Epic feats of strength, extreme human abilities, and helpful fitness workouts and tips all wrapped up in one list!

Read more

Top 3 Reasons Why Fitness Professionals Should be Affiliate Marketing

Top 3 Reasons Why Fitness Professionals Should be Affiliate Marketing

If you’re a good fitness professional, you’re probably sharing lots of useful fitness information every single day. Affiliate marketing could turn that information into passive income to fuel your passion for helping people get into shape.

Read more

Fitness Business: How to Promote Your First Fitness Workshop

Fitness Business: How to Promote Your First Fitness Workshop

Having any kind of success with a fitness workshop requires more than good information, a good presentation, and a good coach, it requires a strategic promotional marketing campaign to tell the world about it. Just like everything else I write about marketing in the fitness industry, I always relate this back to a good workout plan. You need an objective, a timeline, a method, and consistent execution. Here I describe the basics of those components.

Read more

Fitness Business: How to Create Your First Fitness Workshop

Fitness Business: How to Create Your First Fitness Workshop

I’ve spoken to literally hundreds of different trainers about how to make money in the fitness industry, and while many of them are extremely qualified, very few have ever considered the fitness workshop as a possible revenue stream. Fitness workshops could provide an enormous boost to your fitness business, and here I layout a step by step process for creating your first one.

Read more

10 Essential Tips for Managing Your First Fitness Photoshoot

10 Essential Tips for Managing Your First Fitness Photoshoot

Every trainer should have professional fitness photography for their business. It can be cheap, quick, and easy if you use these 10 tips for managing your first fitness photoshoot.

Read more

How to Create a Custom Fitness Logo in 5 Minutes or Less

How to Create a Custom Fitness Logo in 5 Minutes or Less

Designing your fitness logo can be a simple, fun, and money-free process if you know where to go. On top of that, designing your fitness logo yourself could help you save money if you choose to hire someone later on.

Read more

The Best Marketing Tool for Your Fitness Business

The Best Marketing Tool for Your Fitness Business

Building your fitness business can feel like a really tough climb, but it doesn’t have to be that way! Using this one marketing tool you can effectively build your fitness brand with or without money.

Read more

Contact us

562.458.6749
mark@markdegrasse.com

Location

17842 Irvine Blvd. Suite 122
Tustin, CA 92780
USA

Business hours

Mon - Fri 9am - 4pm PST